In Orangemantra, marketing is about understanding people — and building awareness about how our services can satisfy their needs. We’re looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs.
Responsibilities and Duties
Develop and implement marketing strategies and tactics
Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public- facing communications, including print, digital, and video assets.
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
Business Direction and Strategy: Strategic Thinking, Business Acumen and Commercial Thinking, Effective Decision Making, Entrepreneurial Mindset, Systems Thinking, Negotiation and Influence
Business Development: Knowledge Generation, Integration, OrangeMantra Representation
Business Management: Results Focused, Partnership Management, Excellent Communication, Digital Awareness and Literacy, Working with Evidence and Data
Strong understanding and hands on experience with different modes of Marketing like Social, SEO, PPC
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
Solid hand on experience of website analytics tools
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets People Management Competencies
People Management Competencies
Motivate and Direct
Build an Enabling Workplace
Lead with Humility
Experience, Qualifications Required
10+ years of experience handling and managing the marketing department
Experience in a managing role driving large scale digital media strategy with a focus on content
Proven ability to drive the sales process from plan to close
Demonstrable experience in developing client-focused, differentiated, and achievable solutions
Up to date with the latest trends and best practices in online marketing and measurement
MBA or equivalent
Work Environment, Travel and Physical Demands
May required to work from Client location, depending upon the client.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
What’s great in the job?
Great team of smart people, in a friendly and open culture
No dumb managers, no stupid tools to use, no rigid working hours
No waste of time in enterprise processes, real responsibilities and autonomy
Expand your knowledge of various business industries
Create content that will help our users on a daily basis
Real responsibilities and challenges in a fast evolving company
What We Offer
Each employee has a chance to see the impact of his work. You can make a real contribution to the success of the company.
Several activities are often organized all over the year, such as weekly sports sessions, team building events, monthly drink, and much more
A full-time position
Attractive salary package.
12 days / year, including
6 of your choice.
Play any sport with colleagues,
the bill is covered.
Tea & Drink
Tea, coffee and
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