Role and Responsibilities:
Optimizing Information Technology, Marketing Agency, Ecommerce, Education, and Financial Websites on updates search engine optimization.
Learning about the Product/Services going to Advertise on Digital Platform.
Developing Pay Per Click Campaign in Search Engine Advertising
Prepare suitable Lead Magnet to Attract the Audience.
Researching the Keywords for the Ads, Increasing the Keyword Quality Score & optimizing its Bidding Strategy.
Understanding the requirement and develop a plan in suitable digital media platform
Understands about keyword tracking and generating relevant content on In-depth data analysis.
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web.
Analysing Website, identify area of improvement, Monitoring and Analysing visitors’ behaviour, Analyse Content and Landing pages of website.
Generate On-page (Meta Tags, Robot.Txt Creation, Sitemap Creation and Submission).
Tracking visitor behaviours through Google Analytics, Webmaster Tools, and SEMrush Spy Fu & Marketing Automation Tool Hub spot.
Marketing Automation: Increase the performance and effectiveness of all marketing programs ,lead generation campaigns including lead scoring and lead nurturing, Drip Campains,Account Based Marketing Based on Buyers Journey.
Handling the complete digital marketing Campaigns and client management. Part of the core team that also plans annual marketing plan that includes budget, resource planning.
Leading the Data Research NPS & Inside sales team to collect qualified lead details from web to be used in email and other campaigns.
Pivotal in communicating with the sales team and modifying campaigns to increase qualified leads.
In-depth Knowledge of Marketing Automation, end-to-end Lead Nurturing ,MQL,SQL, Account Based Marketing with Drip Campaigns.
Co-operating with Google Account Managers and provided support for large customer’s strategies.
Optimized Google Search and Display Ad Words Campaigns in order to maximize account ROI.
Experience of Extensive Running Google Shopping and Product Listing Adds.
Researched marketing Insights, created new campaigns and implemented the best optimization strategy to achieve the Client’s CTR targets based on data performance.
Reviewed the client’s website and business model, Cooperated within multilingual team on localizing existing content for the Polish Market Reporting SME – Daily reporting based on productivity database in cooperation with Operations Lead.
Handle entire campaign management and coordinate with Team.
Keyword Analysis. Ideating Content strategies for better optimization.
Social Media Marketing and optimizing for Company website. (LinkedIn, Facebook, Twitter Ad Campaign)
Email Marketing: Experience in Email Marketing. Mail chimp and Constant Contact, Send grid, Zoho and Bench Mark Email.
Create and Design Landing Pages and Templates for website and Email Marketing by Co-ordinating with Development Team.
Collaborate with business and systems to develop and implement Marketing and Sales strategies, including Sales, Digital Marketing, SEO, SMM, Email, Analytics and Brand Marketing.
Mobile App Campaign Promotion Experience –App Installation and App Engagement (Android)
Management of SEO Platforms Experience, Magneto, Odoo, and Word press.
Media Buying and SMS Marketing Experience, ATL BTL Marketing Experiences.
Experience: 1+ Years
Salary : As per company standards
Contract Type: Full Time