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Company Description
Dentsu international comprises of six leadership brands – Carat, Dentsu X, iProspect, Isobar, DentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.
Part of Dentsu International, Dentsu India helps some of the biggest & most interesting brands who are our clients every day to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the Dentsu international is the 5th largest in the world.
In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.
Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2018 net revenue of $846million.
Job Description
Take ownership of pipeline creation and meet monthly and quarterly MQL targets
Plan Marketing Budget across award participations & paid campaigns if any.
Build, execute, and optimize campaigns with different objectives: Demand Gen, Client Engagement, Branding, etc.
Measure, analyze, and report campaign performance
Ensure best practices are implemented on the company’s website & social media handles as per the brand’s requirements
Manage the marketing & pre-sales team & work toward enhancing their individual growth
Collaborate with the Product marketing/Sales Team to build programs that support sales enablement
Work closely with internal team members, our partners, and the creative team to implement in-house & comarketing initiatives including hosting podcasts, moderating online webinars & fireside chats
Understand the company’s target audience and build ABM strategies to acquire enterprise accounts.
Build strong relationships with Regional & Global Stakeholders
Qualifications
Marketing & Demand Generation Experience, preferably in a B2B Industry
Attention to detail and exceptional follow-through within a fast-paced environment.
Precise organizational skills and ability to manage multiple objectives at once.
Prior experience of having managed a team of 3+ members.
In-depth knowledge of the modern B2B SaaS landscape and the latest techniques in Inbound & Outbound Marketing
Exceptional communication and writing skills. Able to write tight, targeted copy for campaigns and present hypotheses and results to sales and leadership teams
Experience with web content strategy, customer pathing, paid media, owned media, brand building, testing, and analytics
Experience with Google Analytics, Google Data Studio & Project Management Tools like Microsoft Planner/Trello
Additional Information
All your information will be kept confidential according to EEO guidelines.
