MasterCard Hiring for Associate Analyst, Marketing at Mumbai, Maharashtra Full Time

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Job Title

Associate Analyst, Marketing

Who is Mastercard?

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.

Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Marketing function in Mastercard is one of the key support functions which drives business as well as brand attributes for Mastercard India

• Marketing is responsible to several project streams to engage with our business partners, merchants and consumers too
• With primary objective of making India digital and ensuring digital expertise and partnerships with relevant partners to ensure consumers have a seamless , safe and faster transactions everyday
• In our goals to make India cashless the function has been responsible for mega campaigns , activations, launches and online activations
• One of the key and critical projects is the entire digital ecosystem for the India and south asia markets, with consumers, partners and merchants wanting to go digital , this role will be critical to ensure enriching relationship with partners and client across

Overview

The marketing team is looking for outstanding applicants for the role of Associate Analyst– B2C Marketing, South Asia to be based out of Mumbai, India. The incumbent in the role will be to operationalize and supervise the digital footprint and platforms used by Mastercard to engage with consumers, issuers and merchants

You will work closely with a cross functional team consisting of product, accounts team, digital product teams, external creative agencies, Mastercard digital agency and media agency.

This is an exciting role with significant opportunity to innovate and pioneer latest digital tools in a B2B2C environment.

Role

1. Mastercard India’s digital footprint is been recently established and this role will primarily will be to augment the engagements on digital platforms to bring traction to the consumers and hence to our partners.

2. With above in context, this role will be working on our new initiative which is the specials.priceless website. The website hosts and consolidates our products across partners. The incumbent will work with sales and account teams to ensure the website is up-to date at all times.

3. Search optimization, online campaigns to ensure top rankings for the website will be an ongoing process. Liaising with the regional teams for upgrades and optimization will be key. Ensuring how the website will be key and integral part of all digital campaigns will be one of the key responsibility

4. The website also hosts offers across merchants and around the world, liaising with regional and local teams to ensure the offers are up to date is required.

5. The role will also look into operations and execution of social handles facebook and Instagram for campaigns both B2c and B2B2C.

6. Will be ensuring the social calendar execution, content development for regular updates on our social channels.

7. Ensuring the feeds showcases the recent and relevant news and happenings on Mastercard is approprotely attributed

8. Key social, online and webpage KPIS will be the target for the role.

All About You

Qualification Graduate

Requirements –

• Ability and expertise in digital, social, SEO, online campaign activations.
• relevant experience in agency handling, collaboration between cross functional teams, ability to work under high pressure and crunched timelines.
• Flair to work on vendor management, projects, contracts. Activations experience for on-ground events of large scale. .
• Client management experience required with strong client-facing skills.
• Highly creative and flexible, with the ability to work in a fast-paced environment.
• Detail oriented and comfortable managing budgets.
• Strong process and project management skills with experience on complex projects that require significant cross-functional teamwork and senior management experience.
• Highly organized with the ability to manage multiple projects simultaneously.
• Strong interpersonal skills.
• Strong communication skills (written and verbal).

COVID-19 Considerations

We value the safety of each member of our community because we know we’re all in this together. In many locations, which may change over time, we’ve implemented a virtual hiring process and continue to interview candidates by video or phone. In addition, in some locations, only individuals who have been fully vaccinated will be permitted inside Mastercard offices until further notice.

In the US, Mastercard is a government contractor, which may legally require most Mastercard employees to be vaccinated unless a verified approved medical or religious exemption is granted. Further, we are currently making every effort towards having employees return to work in the office 2 days per week, if that makes sense for their team. Everyone must be vaccinated to enter Mastercard offices at this time. Therefore, we expect all candidates to be vaccinated or to be approved for a medical or religious accommodation prior to commencing work at Mastercard.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

Abide by Mastercard’s security policies and practices;

Ensure the confidentiality and integrity of the information being accessed;

Report any suspected information security violation or breach, and

Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.