Will be responsible for Planning and managing BTL Campaigns to promote our products, generate leads, and ensure the revenue generated in their region.
Will handle and manage a team of 100+ team members
Will work with cross functions to ensure the success of these marketing campaigns
Identify and create partnerships with different organizations to create new channels for marketing.
Responsible to set up the processes for monitoring the marketing campaigns of the region and work with city leads to optimize the output of the campaigns
Will also work hand-in-hand with our various internal operations, sales, finance, and back-end support teams
Will have to recruit, train and motivate the ground team to achieve their goals with the desired efficiency.
Will have to work with agency partners to identify the required resources for the campaigns.
Evaluate the financial aspects of marketing activities, expenditures, or return-on-investment and profit-loss projections
Identify, develop, and evaluate marketing strategies, based on Massive’s objectives and market characteristics
Build strong consumer relationships, collect product and brand feedback and proactively address all consumer needs
Desired Candidate Profile
MBA degree in Marketing with a minimum of 4 years of prior work experience.
Experience in handling large teams is mandatory.
Knowledge of business and management principles should be equipped in strategic planning, resource allocation, human resources handling, leadership techniques, and coordination of people
He/she should be able to plan and implement, analyze, communicate, train & mentor the subordinates
Applying logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, and approaches to the problems
Ability to think creatively and support decisions analytically
Strong hold on the knowledge of excel and CRM tools
Excellent communication skills, an outgoing and enthusiastic personality
Strong work ethic and discipline
Candidates with command over local languages will be preferred
Job Type: Full-time
At Massive Mobility, we value resourcefulness, excellence, speed, and hustle. Our Core culture is al about
Respect – For self, colleagues, customers, investors, competition, and environment.
We respect Speed: We expect you to run as fast as you can and not ask permission. If you are going too fast, we will tell you. The little things matter.
We have a bias towards action: The best ideas are the ones that get executed
We go deeper and deeper: Every team member operates at all level, stay connected to the details., ask questions and validate with data. No task is beneath anyone.
We are more than work: We take our work seriously and intensely but have many interests beyond work