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Date: 07-Jun-2022
Location: Bhopal
Company: Mahindra & Mahindra Limited
Responsibilities & Key Deliverables
Build intimate understand ing of local markets (culture, communities, category, competition, consumer, touch points etc. Build intimate understand ing of our Brand s (Target Consumers, Brand Idea, Brand Positioning, Portfolio Approach etc. Support Zonal Heads in Brand Building / Activation plans for the zone in the context of local market understand ing and business priorities (eg launches, local festivals etc. Understand and recommend relevant ideas from central pool of Brand Building ideas Fine tune them basis local understand ing. Identify, develop, pilot and implement local ideas eg leveraging local communication mediums, new sales channels, local activation opportunities etc. Develop the monthly / quarterly / annual Brand building plans for the Zone to deliver Zone volume targets. Ensure engagement and alignment with Zonal Head and State Heads. Ensure budget management. Ensure effective implementation of agreed Brand Building and Activation plans. Co-ordinate with central Marketing to ensure communication materials are available. Ensure alignment with Brand guidelines and Business priorities. Ensure high quality implementation on-ground. Set KPIs and ensure deliverables as per KPIs for each activity Build learnings for further improvement. Build a robust Lead Management System. Set robust monitoring systems Continuously build learnings. Monitor effectiveness of spends and recommend forward plans. Ensure impactful retail presence as per guidelines. Dealer showrooms. Brand Idea Displays. Customer engagement eg sales training. Dealer / sales engagement and motivation programs. Ensure effective implementation of rural marketing plans by managing the rural marketing agencies. Ensure effective implementation of central marketing programs. Build an effective CRM module for the zone ¦ build customer database, enhance customer relationships and drive referrals. Develop local partnerships for local activation / PR / communication. Build relationships with local suppliers Drive cost leadership across communication materials and activities. Continuous engagement and feedback with Central Marketing Teams Help shape Central Marketing Plans Share learnings and new ideas Leverage best practicesEnsure continuous Brand and Business Immersion
Preferred Industries
Sales
Facility Management
Marketing & Comm
Education Qualification
Bachelor of Engineering
General Experience
6- 10 years
Critical Experience
Mahindra Leadership Competencies
Strategic Business Orientation_Business Perspective
Strategic Business Orientation_Anticipating and Leveraging Business Opportunities
Strategic Business Orientation_Strategic Foresight
Strategic Business Orientation_Global mind-set
Leadership through Sustainability_Strategize around,Sustainability Drivers
Leadership through Sustainability_Frugal mind set
Leadership through Sustainability_Stakeholder focus
Leadership through Sustainability_Triple Bottom Line Sensitivity
Customer Focus_Customer Sensitivity
Customer Focus_Customer Delight
Customer Focus_Service Orientation
Innovation Led Transformation _Idea Orientation
Innovation Led Transformation _Change catalyst
Innovation Led Transformation _Risk Taking with Responsibility
Result Orientation with Execution Excellence_Effective Project Management
Result Orientation with Execution Excellence_Passion for Quality
Result Orientation with Execution Excellence_Accountability for results
Result Orientation with Execution Excellence_Agility with discipline
Leveraging Human Capital_Exponential synergy
Leveraging Human Capital_Team development
Leveraging Human Capital_Entrepreneurial engagement
Leveraging Human Capital_Appreciating diversity
Weaving Passion and Energy at Work_Being Passionate about work
Weaving Passion and Energy at Work_Working without Barriers
Weaving Passion and Energy at Work_Blending Fun with work
Weaving Passion and Energy at Work_Learning from Failures
System Generated Core Skills
Brand Value Proposition
Consumer Insighting
Customer Relationship Management (CRM)
Marketing Strategy
Networking
Product Knowledge & Application
Sales Strategy
Sales Planning
Strategic Planning
Brand Positioning
Network Administration
Market Analysis
Brand Building
Brand Activation
Communication Skills
Business Planning
Budget Management
Lead Management
System Monitoring
Spend Analysis
Market Planning
Customer Engagement
Capability Building
Rural Marketing
Brand Marketing
Marketing Programs
Database Management
Building Strong Referral Networks
Marketing Communications Planning
Marketing Activation
Supplier Relationship Management
Cost Management
System Generated Secondary Skills
Job Segment: Engineer, Engineering
