Location: Mumbai A.O
Company: Mahindra & Mahindra Limited
Responsibilities & Key Deliverables
Create plan, strategy and execute integrated digital marketing campaigns for key brand and range initiatives to generate awareness, engagement, consideration and enquiries basis business KPIs.
Works closely with Digital head to develop annual and campaign digital marketing strategy aligned to marketing objectives by studying market insights, competition data and identifying future trends.
Works closely with brand teams, ADC and agencies to ensure readiness and execution of media plan ( paid owned earned), social and content strategy, sitecore based website
Lead flow and LMS, remarketing using Martech tools, Analytics and reporting tools, SEO, ORM etc.
Works closely with Digital head to identify new and best technology, practices and initiatives marketing team across the digital space – creative, media, data and tech.
Measures and reports performance of overall and key digital marketing campaigns against goals (ROI and KPIs) – weekly, monthly, quarterly.
Look after budget efficiency and planning, operations and timelines for all key digital projects
Preferred Industries
Media & Entertainmen
Marketing & Comm
Advertising/Marketin
Education Qualification
Bachelor of Information Technology; MBA in Marketing; MBA
General Experience
4-6 years of experience in Digital Marketing – agency or client side experience preferably in BFSI/Automobile/Dot com/ Technology
Critical Experience
6-7 years of experience in all aspects of digital marketing with an ability to judge campaign ideas and self drive campaigns executions on tight timelines A working knowledge of all frontend and backend involving media plan ( paid owned earned), social and content strategy, sitecore based website, Lead flow and LMS, remarketing using martech tools, Analytics and reporting tools, SEO, ORM
System Generated Core Skills
Social Media Marketing (SMM)
Consumer Insighting
Customer Segmentation
Customer Analysis
Digital Marketing
Benchmarking
Trend Analysis
Project Planning & Execution
Search Engine Marketing (SEM)
Search Engine Optimisation (SEO)
Digital Campaigns
Digital Marketing Strategy
Competitor Analysis
Market Analysis
Industrial Knowledge
Future Trends
Media Planning
Content Development Strategy
Sitecore
Remarketing
Analytics
Reporting
Budgeting & Costing
Product Knowledge
Marketing Metrics
Marketing Analytics
Promotional Marketing
Management Information System (MIS)
System Generated Secondary Skills
Project Management
Sales Support
Social Media Optimization (SMO)
Job Segment: Automotive