Lifesight Global
Industry
Sales – Marketing
City
Bengaluru
State/Province
Karnataka
Country
India
Zip/Postal Code
560095
About us
Lifesight is a fast growing enterprise SaaS company focused on helping brands, publishers, agencies and platforms leverage data to build customer intelligence, experiences and relationships. We have a team of 65 across offices in the US, Singapore, India, Australia and UAE with over 300 customers. With an unprecedented amount of data being generated by customers today, we make it easy for businesses to understand, target and measure their customers by leveraging their customer data with our industry leading identity solution. Our platform collects, unifies, enriches and activates data for marketing and analytics use cases so users can focus on executing their strategy and delivering their products. Our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth
Job Description
Position Overview
We are looking for a marketing executive who can join our team and help drive brand awareness and product demand. Apply today to join a rockstar team and make a difference.Your responsibilities Based out of our technology development center in Bangalore, you will be a part of our growing marketing team and you will report to the Senior Marketing Manager.
What Youโll Do
Collaborate closely with marketing and product teams to design and implement marketing campaigns that positively impacts business growth and grows the awareness of the Lifesight brand across our regions
Execute end-to-end digital campaigns for social, paid and email – including planning campaign objectives, ROI metrics, timeline, demand generation strategy, creation of digital assets, A/B testing, optimisation of the campaigns and follow-up actions
Conduct regular campaign reviews in order to align marketing strategy with tactics and to ensure effective execution of marketing strategy, and drive follow-up actions for improvement to ROI
Develop and execute our content strategy and coordinate with content developers.
Ownership of the digital marketing calendar and communication cadences to ensure visibility across all stakeholders
Establish and own best practices for communicating company and product updates for internal marketing.
Requirements
You are perfect for the role if you..
At least 4 years of experience in the digital marketing field
Data-oriented, passionate in technology and digital marketing
Bachelor’s degree in Business – Marketing, Communications, or relevant field of study.
Experienced project management skills, including managing internal stakeholders, external agencies, and multiple campaigns and projects at once.
Excellent understanding of digital marketing concepts, email, social media, tying marketing programs to ROI metrics and more
Experience with digital asset creation, campaign reporting and data analysis
Ability to work effectively both independently and as part of a team – must be a strong team player with ownership, and focused on delivering results with high standards
Additional skills like graphic design, copywriting and video editing is valued.
I’m interested