Keeping in mind the nuances of D2C as a unique intersection of product, platform and service; Create compelling content & influencer marketing campaigns to build Licious into an iconic brand over the next decade, on Social Media
Identify & create tactical campaigns to drive consideration & engagement, in tandem with the Social Media Design Lead
Working closely with the Brand & Social Media Strategy team to develop a distinct Tone of Voice for the brand on Social Media & deploy it via an Always On approach
Ideate properties & events around key occasions & festivals
Set an industry benchmark on leveraging the innovations offered by the medium
Own metrics on ramping up presence & followership for the brand, alongside the Social Media Strategy team
Keeping in mind the nuances of D2C as a unique intersection of product, platform and service; Create compelling content & influencer marketing campaigns to build Licious into an iconic brand over the next decade, on Social Media
Identify & create tactical campaigns to drive consideration & engagement, in tandem with the Social Media Design Lead
Working closely with the Brand & Social Media Strategy team to develop a distinct Tone of Voice for the brand on Social Media & deploy it via an Always On approach
Ideate properties & events around key occasions & festivals
Set an industry benchmark on leveraging the innovations offered by the medium
Own metrics on ramping up presence & followership for the brand, alongside the Social Media Strategy team
Desired Candidate:
Wears her/his Passion for Meat on her/his sleeve
Dreamy eyed – someone who is curious and enjoys being challenged and breaking new ground
Deep understanding of what works (and more importantly, what doesn’t) on Social Media
High creativity, providing a right brain counterpoint to the left brain thinkers in the brand team
Excellent interpersonal skills – ability to interact and influence multiple partners and stakeholders
Should be aware of new digital content formats and the latest trends
6+ years of copywriting experience in a leading creative or digital agency, with at least 4+ years of dedicated work on Social Media
Appreciates the difference between advertising & social media marketing
Must be fluent in English copy with the ability to write in Hindi as well