L.E.K. Consulting Hiring for Assistant Marketing Manager – Southeast Asia at Mumbai, Maharashtra Full Time

Company Profile:
We’re L.E.K. Consulting, a global strategy consultancy working with business leaders to seize competitive advantage and amplify growth. Our insights are catalysts that reshape the trajectory of our clients’ businesses, uncovering opportunities and empowering them to master their moments of truth. Since 1983, our worldwide practice—spanning the Americas, Asia Pacific, and Europe—has guided leaders across all industries, from global corporations to emerging entrepreneurial businesses and private equity investors. Looking for more? Visit www.lek.com.

Position Overview:
The main area of focus for an Assistant Marketing Manager would be to drive brand building initiatives for L.E.K.’s Southeast Asia Practice. The successful candidate will join the Mumbai office and will focus on education, healthcare, and core strategy/general private equity (which will include exposure to different verticals like consumers, technology, packaging, industrials etc.).

The role spans across client development and marketing functions for the above-mentioned sectors, with exposure to marketing strategy formulation, and full client development pipeline, from research enabling lead generation to targeted marketing campaigns, to events and client meetings, through to engagement initiation and IP generation. The individual in this role will gain exposure to the business development approach of a fast-paced and international firm that has a very diverse client base ranging from Singapore to Sao Paulo.

Major Responsibilities:
The Assistant Marketing Manager will be responsible for leading and coordinating marketing, client development, and brand building initiatives. This includes, but is not limited to:

Work with the Head of Marketing & Communications (SEA) and senior leadership in designing and implementing marketing and communications strategy including how we use our marketing channels (e.g., publications, social, media engagement, events, partnerships, etc.)

Develop a strategic tool kit to engage target audience through thought-leadership publications, PR, email campaigns, events, conferences, partnerships, social media, recruitment marketing, and alumni outreach

Guide Marketing Coordinator(s) to ensure timely execution of marketing plans for various industries/sectors

Conduct timely analysis and reporting of campaign analytics through strong data-driven reports to illustrate achievement of KPIs and provide results and trends

Projecting and tracking marketing budget on a monthly basis

Supporting content generation (social media copy, infographics, blogs, articles etc.)

Setting up tracking systems for measuring the impact of each marketing campaign

Managing client communication (mass level) through email campaigns and newsletters

Developing strategic partnerships with stakeholders in the industry

Developing and managing production and delivery of marketing collateral

Developing and updating standard credentials

Managing and updating contact lists in CRM systems

Researching and supporting planning for events, including identifying and targeting potential clients, as well as supporting presentation development for events

Supporting knowledge management

Lead Sales Navigator initiatives with the team

Collaborating with the design department to produce promotional materials (collateral, videos, infographics etc.)

Updating job knowledge by participating in educational opportunities and reading trade publications

Coordinating and collaborating with L.E.K.’s global marketing team, and, as appropriate, with colleagues in other regions

Candidate Requirements:
Minimum 4 years of work experience in a marketing role (B2B industry preferred, with a focus on communication and events)

Excellent oral and written English communication skills

Excellent academic and/or professional record

Strong capabilities in Excel and PowerPoint, with an aptitude for learning

Strong quantitative capabilities and facility with data-driven analytics

Demonstrated interest in international business and client development

Comfort with ambiguity, a fast-paced business environment, and an international work remit

Enthusiasm and passion for putting skills to action

Candidate Qualifications:
Post-graduate degree or equivalent from a reputed institute (preferably an MBA degree)

Previous experience in the education and/or healthcare sectors is an advantage, but not essential

Familiarity with Customer Relationship Management (CRM) systems, especially Salesforce, is preferred

Experience with tools such as Google Analytics and Pardot is preferred

Ability to be calm, focused, and organized in a fast-paced, intense, and often ambiguous environment.

Enthusiasm and passion for putting skills to action.

High EQ, high EQ, and high EQ