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Team Leader – Social Media Marketing – (220008HW)
Description
Description
KPMG Global Services
KPMG Global Services (KGS) was set up in India in 2008. It is a strategic global delivery organization, which works with more than 50 KPMG member firms to provide a progressive, scalable and customized approach to business requirements
The KGS journey has been one of consistent growth, with a current employee count of nearly 10,000 operating from four locations in India — Bengaluru, Gurugram, Kochi and Pune, providing a range of Advisory and Tax-related services to member firms within the KPMG network.
As part of KPMG in India, we were ranked among the top companies to work for in the country for four years in a row by LinkedIn, and recognized as one of the top three employers in the region for women, as well as for policies on Inclusion & Diversity by ASSOCHAM (The Associated Chambers of Commerce & Industry of India).
Furthermore, as KPMG in India, we were recognized as one of the ‘Best Companies for Millennials’ at The Millennial Max Conference 2019 presented by The LNOD Roundtable as well as ‘the Great Indian Workplace’ at the Culture Summit and Great Indian Workplace Awards 2019.
Team Overview
The position in discussion is with the UK Marketing Services team in the Capability Hubs Group at KGS, which is KPMG’s global delivery center and an integral part of the firm’s strategy to enhance innovation, build scalability, and improve profitability globally.
Roles and Responsibilities
Designation
Team Leader / Senior – Social Media Marketing
Reporting to
Assistant Manager
Role type
Team Lead
Employment type
Full-time
Overall Purpose of this Role
The role of the Social Media Team Lead / Senior is to:
Manage and provide expertise on organic and paid social media campaigns, social listening activities and performance reporting
Ability to proofread social media content, guide junior team members, analyze competitor activity, and apply best practices across all areas of operation
Liaise with onshore and offshore stakeholders for understanding the requirements, provide recommendations and ensure timely execution
Monitor adherence to social media standards and policy, including brand and risk compliance
Mitigate risk for KPMG by providing timely responses to inquiries on KPMG UK social media accounts
Key areas of responsibility
Social Media Publishing & Community Management
Assist in representing KPMG on external social media communities including (but not limited to): LinkedIn company page and groups, Facebook, Twitter, and YouTube
Assist in maintaining a presence in online social communities. Schedule posts, monitor and respond to basic inquiries posted to official KPMG social media accounts.
Use the social media monitoring tools for the early identification of emerging industry trends, potential threats, and opportunities, providing feedback and alerts.
Hands on experience in engaging influencers or driving employee advocacy programs to amplify social performance.
Proactively monitor for potential crisis scenarios and business opportunities and escalate each to the appropriate internal stakeholders.
Collect and deliver insights from the social media conversation back into KPMG.
Social Media Monitoring
Use the social media monitoring tools for the early identification of emerging industry trends, potential threats and opportunities, providing feedback and alerts.
Collaborate with Social Media Community Coordinator on development of campaign and program-based social media monitoring reports for global marketers and communicators.
Work with web analytics team to develop social media tracking links.
Research
Scan social media communities for engagement opportunities for KPMG senior leaders.
Identify social media influencers that could assist in amplifying KPMG messaging and content.
Collect insights from social conversations that could be used to inform the development of engaging social media content.
Social Media Reporting
Development of social media listening report, based on the details provided by business.
Develop web conversion reports by mapping the overall web journey through social media activity with the help of unique trackable codes
Development of quarterly analysis report and monthly industry/service line reports within agreed timeframe and with complete accuracy
Produce and deliver social media flash alert on a timely basis for marketers and other stakeholders
Deliver weekly recap of top engaged posts on each social media channel
Essential skills required
Education / professional qualifications
Master’s degree in Marketing with strong academic credentials
Prior Experience:
5-7 years of experience in a similar role for a large multinational / matrix organization
Prior experience in managing social media channels such as LinkedIn, Twitter, YouTube, Facebook
Experience working with social media scheduling / monitoring tools – Hootsuite and Brandwatch.
Required skills:
Strong leadership skills and delivery management with the ability to prioritize and execute in a methodical and disciplined manner
Excellent communication and presentation skills with the ability to present to a variety of external audiences
Familiarity with copywriting/copyediting and knowledge of what makes good social media content
Familiarity with project management platforms such as Workfront
Demonstrate efficient operations competencies with ardent attention to detail
Good conceptual knowledge of B2B social media marketing concepts
Behavioural / team skills
Drive and commitment to deliver a high quality service to the KPMG network
Professional and organized approach to work and a strong team player
Working to strict deadlines and flexibility in time management to adjust to UK shift timings (2:00 PM – 10:30 PM IST)
Adaptability to a dynamic environment often accompanied by shifting priorities and stringent deadlines
Have a sense of ownership and determination to deliver impact
Required Languages
Excellent proficiency in English for communicating with the UK audience. Additional languages would be advantageous, although not necessary
Other Information
Number of interview rounds
3
Mode of interview
Virtual / Hybrid
Job location
Gurgaon
Culture
Corporate Social Responsibility programs
Maternity and paternity leave
Opportunities to network and connect
Discounts on products and services
Note: Benefits/Perks listed above may vary depending on the nature of your employment with KPMG and the country where you work.
Primary Location: India
Work Locations: Gurgaon-KGS KGS Gurgaon
Job: Assistant Manager & Below
Job Posting: 25-05-2022, 5:50:05 AM
