Invesco Hiring for Manager- Marketing at Mumbai, Maharashtra


Invesco

Analyze, plan and execute all web, database marketing, email, social media, and search, display advertising campaigns.

Reviewing and optimizing design, content of all company digital assets

SEM / SEO campaign ideation, planning and execution along with monitoring web traffic metrics

Optimize campaigns on day to day basis across digital and social media to strive for maximum throughput.

Designing and building automated email marketing flows and email campaigns including segmentation, testing, and deployment, and continually evaluate these for improvements.

Conceptualizing and design hyper – personalization, insight-based campaigns.

Creating A/B split tests of marketing assets to improve campaign performance.

Measures and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Visualize and build required analytics dashboard and insight tools

Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Identifies critical conversion points and drop off points and optimizes user funnels.

Identify, ideate growth marketing strategies

Analyze, plan and execute all web, database marketing, email, social media, and search, display advertising campaigns.

Reviewing and optimizing design, content of all company digital assets

SEM / SEO campaign ideation, planning and execution along with monitoring web traffic metrics

Optimize campaigns on day to day basis across digital and social media to strive for maximum throughput.

Designing and building automated email marketing flows and email campaigns including segmentation, testing, and deployment, and continually evaluate these for improvements.

Conceptualizing and design hyper – personalization, insight-based campaigns.

Creating A/B split tests of marketing assets to improve campaign performance.

Measures and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Visualize and build required analytics dashboard and insight tools

Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Identifies critical conversion points and drop off points and optimizes user funnels.

Identify, ideate growth marketing strategies

Creative with experience in identifying target audiences and devising digital campaigns that inform and engage

Demonstrated ability to manage and augment digital marketing strategies.

The ability to analyze various forms of data, knowledge of analytics tools, such as Google Analytics, Decibel, Netcore(marketing automation tools), Facebook Ads Manager, Google ads manager, Google Data Studio and a strong understanding of SEO/SEM and social media platforms.

Deep knowledge of web design principles

Strong analytical skills, data driven thinking. Experience of SEO optimization

Strong communication skills

Strong proficiency in MS office, especially powerpoint excel

MBA – Marketing

Ecommerce, Fintech, Asset Management ; Insurance , Banking.

6 -7 years

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