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Noida, India
Full-Time
Marketing & Partnerships
We want people who are passionate about solving today’s healthcare challenges and positively impacting people’s health and well-being.
After all, that’s what we’ve been focusing on for the past six years. We’re on a purpose-driven journey to impact the future with a healthcare system that cares. The healthcare industry is undergoing a massive transformation, and Innovaccer is helping organizations effectively care for patients in today’s digital world. Our story began when a handful of go-getters got together to tackle one of the healthcare industry’s most pressing needs: a one-stop, whole-patient data bank that breaks down data silos to help teams provide the best care possible. Our mission to care as one is centered around the need for an integrated patient view to improve care delivery.
And you don’t have to take our word for it; Innovaccer recently achieved unicorn status as one of the fastest-growing companies in healthcare technology.
Innovaccer is uniquely positioned in the marketplace and is building a one-of-a-kind healthcare cloud that will enable users to develop applications and solve long-standing healthcare challenges. See our latest KLAS ranking.
Working here is different.
We take pride in our grit and purpose-driven work ethic. It’s why we’ve been able to solve some of healthcare’s most challenging problems and why we continue to energetically take on incredible challenges.
We dream, we collaborate, we experiment, and we break new ground. We’re a strong team that looks out for each other.
Full-Time
Marketing & Partnerships
We want people who are passionate about solving today’s healthcare challenges and positively impacting people’s health and well-being.
After all, that’s what we’ve been focusing on for the past six years. We’re on a purpose-driven journey to impact the future with a healthcare system that cares. The healthcare industry is undergoing a massive transformation, and Innovaccer is helping organizations effectively care for patients in today’s digital world. Our story began when a handful of go-getters got together to tackle one of the healthcare industry’s most pressing needs: a one-stop, whole-patient data bank that breaks down data silos to help teams provide the best care possible. Our mission to care as one is centered around the need for an integrated patient view to improve care delivery.
And you don’t have to take our word for it; Innovaccer recently achieved unicorn status as one of the fastest-growing companies in healthcare technology.
Innovaccer is uniquely positioned in the marketplace and is building a one-of-a-kind healthcare cloud that will enable users to develop applications and solve long-standing healthcare challenges. See our latest KLAS ranking.
Working here is different.
We take pride in our grit and purpose-driven work ethic. It’s why we’ve been able to solve some of healthcare’s most challenging problems and why we continue to energetically take on incredible challenges.
We dream, we collaborate, we experiment, and we break new ground. We’re a strong team that looks out for each other.
At Innovaccer, you can expect plenty of support and guidance from your colleagues with opportunities to learn, grow, and make a difference.
We love organized chaos. So, if you are looking for a typical 9 to 5 job where you are told what to do, this may not be for you. When you work with Innovaccer, you are your own boss.
Your role
We are looking for an Lead-Customer Marketing to join the Marketing and Partnerships team. You will serve as the link between our CS and Marketing team and help them to amplify our customers’ success, establish better relations with them, contribute to the upsell discussions, and establish our customer community as the superhero of their digital transformation journeys.
A day in the life at Innovaccer:
In this role, you will be responsible for the strategic tech touch and in-app engagement, advocacy, retention, and cross-sell programs to drive overall customer adoption, loyalty, and growth. This is a role for a strong communicator, who has an ability to think strategically while identifying innovative ideas that will drive deeper engagement across our customer base through the relationship lifecycle. This includes creating a movement and activating our customers’ as advocates by employing a combination of activities and applications to engage and nurture customers to accelerate their success, and cultivate new advocates to share their experiences with the Innovaccer brand through customer quotes, case studies, 3rd party reviews, sales reference calls, etc. You will oversee the team that runs the programs end-to-end, from ideation to execution.
Foster a deep understanding of our customers’ organizational goals and objectives to identify opportunities for alignment with Innovaccer s customer marketing strategies
Execute programs to achieve advocacy, retention, and growth targets
Design and implement a range of cross-selling efforts to ensure customers are aware of recent product innovation and add-on options to maximize lifetime value and customer satisfaction
Design, develop, execute, and measure creative communications, such as newsletters, surveys, campaign emails, nurture streams, webinars, etc.
Measure the impact of customer marketing activities on customer advocacy, growth, retention, and financial outcomes
Identify strategies to drive key advocates for customer case studies and evangelism to drive customer adoption and opportunity velocity, as well as fuel brand campaigns, thought leadership programs, and more
Track and analyze ROI for customer content and marketing efforts.
What you need:
Minimum of 4+ years of B2B customer marketing experience, ideally in the enterprise software/ SaaS industry
Passion for the customer: Building relationships and delighting customers is what you live for. You go above and beyond to turn customers into raving fans and act as the voice of the customer to improve the customer experience
Familiarity with customer advocacy platforms such as Pardot will be beneficial.
Pride in being a trusted advisor, challenging the status quo with innovative thinking to ensure every customer touchpoint adds value
Strong collaborative skills and you leverage every opportunity to promote your programs
Relentless focus on urgency in execution
Comfortable with an ever-changing environment that requires you to be agile
Keen level of interest/excitement to learn about new technologies and the digital adoption space
Passion for the customer: Building relationships and delighting customers is what you live for. You go above and beyond to turn customers into raving fans and act as the voice of the customer to improve the customer experience
Pride in being a trusted advisor, challenging the status quo with innovative thinking to ensure every customer touchpoint adds value
Strong collaborative skills and you leverage every opportunity to promote your programs
Relentless focus on urgency in execution
Comfortable with an ever-changing environment that requires you to be agile
Data-driven and creative, you employ creativity to try new things and are always learning and refining based on data and reporting. A Strategic thinker, who can see the big picture and focused on measuring ROI through all customer marketing programs
Ability to influence and drive program objectives across global, regional, and functional teams to achieve outcomes
Adept at creatively engaging and motivating customers with out-of-the-box thinking and innovative program
Keen level of interest/excitement to learn about new technologies and the digital adoption space
Preferred Skills:
Customer Marketing
Customer Upsell
Event Management
Customer Advocacy
Creative Communication
Customer Evangelism
What we offer:
Industry-focused Certifications: We want you to be a subject matter expert in what you do. So, whether it’s our product or our domain, you will dive straight in and be certified by the best in the world.
Quarterly Rewards and Recognition Programs: We foster learning and encourage people to take moonshots. When you achieve your goals, we recognize and reward your hard work.
Health Benefits: We cover health insurance for you and your loved ones.
Sabbatical Policy: We encourage people to take time off and rejuvenate, upskill and pursue their interests so that they can generate new ideas for innovating at Innovaccer.
Pet-friendly office and open floor plan. No mundane cubicles.
