IKEA Hiring for Marketing Manager Bangalore Market at Bengaluru, Karnataka Full Time

As a person you are passionate about people, business, IKEA’s purpose and continuously driving better performance. You are energized by increasing customer value, driving business growth and contributing to overall success and results through people as well as motivated by leading and developing people.

For this role we believe you have experience of working in a strategic communication, media and marketing management role. Experience of creating and implementing fact-based strategic plans, setting budgets, and following up goals based on local market information. Experience of working in a customer-focused service/retail industry. Experience in effective and efficient use and measurement of all media (paid, owned, and earned) Ability to communicate confidently and clearly in English. Experience of retail marketing management and customer loyalty clubs. Self-reliant with a proven ability to work as part of a team as well as independently Proven experience in managing and developing people Ability to influence a management team and a matrix organization. Proven ability of having made a difference in positively influencing the business result. Retail or Home furnishing experience. Experience in Customer/ retail Centric Business.

You have knowledge in the following areas:

• Brand management and marketing management
• Marketing strategies, processes and planning
• Local media landscape including IKEA FAMILY media, IKEA web and the IKEA store(owned, earned and paid)
• Budget management
• IKEA Concept and IKEA Brand(brand values, copy and visual identity, and tone of voice.
• CRM and loyalty knowledge, segmentation (i.e. direct and targeted marketing, database management), and IKEA FAMILY specifically.
• Understanding of retail business, with focus on the store, sales and range knowledge.
• Market research methodology and analysis
• Curiosity about consumers, markets and trends
• Hunger for knowledge and an interest in developing the IKEA Brand and business through people
• Leadership in bringing a diverse set of stakeholders together on an ongoing basis, towards a common goal of building the brand in the market
• Passion about people, home furnishing and life at home
• Passionate about creativity and communication at large
• Influencing people’s opinions and perceptions through communication
• Achieving business results

Your responsibilities

• To create a market marketing strategy and plan for the year, based on the market MPD, and in connection to country marketing strategy and market goals and KPIs, with clear role and objectives of the different clusters, customer groups and CMPs
• To develop, lead and execute unit-wise marketing strategies and plans in the most effective and efficient way in line with the overall market strategy.
• To lead the Market and unit marketing teams (where relevant), and be a strong contributor as a member of the management team of all units.
• To have an intimate knowledge of the market, especially people’s life at home across different clusters in the city, their omni-channel shopping behavior, home furnishing competition, and the market-media landscape
• To increase re-visitation and visitation from households across the city to the different onmi-channel CMPs
• To build, retain and engage a loyal base of IKEA FAMILY members and lead events, workshops and that drive preference
• To collaborate with unit teams and SO to deliver great customer experience across all CMPs

YOU WILL

• To have an intimate knowledge of people’s life at home and local market conditions to deliver a market plan for the entire city, with clear goals and objectives that can be used as the base for the individual business plan and commercial strategies of the different CMPs in the city (offline and online).
• Create the market and unit-wise marketing plans based on the country attract and activate plan, commercial priorities, and market/consumer insights. With close cooperation with the commercial teams of all units in order to reach the marketing objectives.
• Lead local marketing events and initiatives coming out of the plan, end-to-end, aligned to the annual market budget, with clear objectives, ROI and performance measurement
• Working with the Steering group of all units in the market to secure a strategy to Recruit, activate and retain IKEA FAMILY and IKEA Business members, through an intimate understanding of the market and members (i.e. Brand capital, NGCT, membership profile, purchase behaviour, exit surveys, and other relevant KPIs and studies), in order to ensure members visit IKEA more frequently and buy more.
• In partnership with the unit managers and the country marketing team, to deliver as to revisitation and re-visitation plan and activities to increase visitation, penetration of households and expand our home furnishing market share in the entire market.
• Working with the Steering Group of all units to communicate our total offer in all local media (online and offline) to generate traffic to the store, by identifying common growth, positioning and segmentation strategies.
• Secure that all communication reflects our Brand Values, copy tone and identity and adhere to Concept Guidelines.
• Building relationships with community partners and communicate our sustainability actions. Working with HR and other functions to identify the best channels for communication and engagement with co-workers.
• Responsible for local PR in the market, in collaboration with the country communication team
• Be in control of the local marketing budget, measuring all marketing metrics, identifying cost efficiencies, monitoring and following up all marketing investments.
• Lead and manage the market marketing team by, ensuring the necessary resources, processes and ways of working and by managing and developing people (competence and succession)

Together as a team

To establish the IKEA brand as a unique, meaningful and trusted brand and be the preferred choice in home furnishing products and solutions that create a better everyday life for the many people, thereby reaching the IKEA business objectives.

This shall occur by:

• Stimulating home furnishing interest in each entire market as a pre-condition in a new market
• Building brand awareness and securing a strong brand and competitive positioning in the market, with a clear understanding of the IKEA concept, range, culture and values
• Driving traffic to IKEA’s omni-channel offer in the market in the most customer-relevant way – across all customer meeting points – XL store, XS stores, IKEA website, planning and consulting services, by attracting new and repeat visitors in the desired target audience through the year.