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Introduction
At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.
At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.
Your Role and Responsibilities
Oversee, plan and execute all the marketing communication activities relating to IBM Global University Programs (India)
Forecast and Monitor the marketing budget required for execution of the marketing activities
Ideate and Deploy successful marketing campaigns to promote specific programs such as IBM Academic Initiative and IBM Skills Academy
Produce valuable and engaging content to drive traffic to signups for IBM Academic Initiative and IBM Skills Academy
Experiment and engage with existing channels that IBM India has to promote content related to IBM Global University Programs
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Build strategic relationships and partner with key internal stakeholders, agencies, and vendors
Work with external agencies to create key videos (Testimonials), key campaign material (Emailers, Banners, Social media posts)
Organise events to attract students and faculty to IBM offerings
Work with institutes or other relevant education bodies to present IBM GUP-CSR offerings for adoption of Academic Initiative and Skills Academy
Required Technical and Professional Expertise
Key Skills
10+ years of experinece in Domain understanding of marketing communications, advertising
Skilled with Social media marketing
Excellent Presentation skills
Stakeholder management
Industry contacts and strong network for content creation and curation Basic video editing skills
Basic scriptwriting skills
Basic designing skills
Preferred Technical and Professional Expertise
Good communication skills, experience with press releases/external facing
About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world’s most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBM
Are you craving to learn more? Prepared to solve some of the world’s most unique challenges? And ready to shape the future for millions of people? If so, then it’s time to join us, express your individuality, unleash your curiosity and discover new possibilities.
Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change – to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.
It’s time to define your career.
About IBM
IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location Statement
When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
