Open positions: 1
Role Title: Sr. Marketing Manager
Global Career Band: 5
Location (Country / City): Bangalore
Recruiter Name: Shashi K Louis
Why join us?
The Global Marketing Delivery function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.
This role is responsible for the management and implementation of three key areas:
Global Public Website content
Third Party Relationship Management (TPRM) for vendors: Stoneshot, 2112 Communications, Ptarmigan Media
Financial Promotions materials and Compliance approvals.
This role is part of the Asset Management Marketing & Client Experience team and while the role primarily supports Wholesale Marketing, you will be required to work across the spectrum of Propositions and Products in the HSBC Asset Management business, as required.
This role is responsible for the implementation of Asset Management initiatives that are global and to give support, guidance and leadership to asset management marketing team. This is a role that requires strong project management skills, a passion for accuracry, a focus on attention to detail, and an ability to operate systems. This role forms part of a dynamic team that spans the delivery of global and local marketing plans
What you’ll do:
Public web sites
Work closely with the public website content owners, and content producers to support them
Implementation of process for posting ‘Global’ content to multiple public websites
Working with and guiding Marketing communications and campaign management teams in market to ensure that the Global Public Website content is presented in a consistent way, using the agreed campaign assets and supporting materials produced.
Financial promotion materials production and compliance approval
Financial Promotion materials & Compliance
To support the global and local marketing teams to manage the end-to-end process of the localization of financial promotion materials
This can include material localizations of content and or regular data updates
Compliance approval coordination including maintaining a database of disclaimers
Recording and reporting Compliance for audit trail
Publishing materials to local content platforms
Third Party Vendor Management
Third party vendor engagement –Third Party Security Risk (TPSR) due diligence assessments with guidance from the Business Information Risk Officer (BIRO) prior to the commencement of the service.
Third Party Engagement Manager (TPEM) – for suppliers 2112 Communication & Ptarmigan Media
Audit control – Coordination of quarterly re-certification of Marketing users of Stoneshot, and of monthly check of mailboxes by respective local marketing champions to ensure appropriate mailings are sent.
Third Party Vendors list review – Annual review of the Third Party Vendors list with relationship managed by Marketing by coordinating with the various Marketing teams and local Marketing offices to ensure an up-to-date record.
What you will need to succeed in the role:
Knowledge of web metrics and maximizing search rankings, optimizing content and analyzing user engagement
Track record of planning and executing successful website projects
At least 3 years in Asset management or a similar financial services company
Understanding of content management systems, preferably Sitecore
Experience of working in a regulated industry
A flexible and pro-active attitude with an ability to respond effectively to changing priorities and deadlines
Experience with Share Point
Excellent organizational skills
Excellent PC skills
Ability to adhere to complex procedures/process
You will need strong project management skills to ensure pace in delivery.
The role will need a basic level of knowledge in Digital Marketing.
What additional skills will be good to have?
Self-starter with proven ability to work collaboratively within a team and who can influence and motivate people around them.
Adaptable and can thrive in a diverse work environment.
Link to Candidate User Guide:
Go to the below link and type “IND GSC : IJP Applicant User Guide” in search bar.
You’ll achieve more at HSBC
HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and, opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc., We consider all applications based on merit and suitability to the role.”
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