Job Description
Key Result Areas :
Create a “brand activation plan” – Customer Connect & On ground
Build and maintain a calendar of brand activation events for the team
Create campaigns, sales offerings & local events
Analyze the success of previous campaigns
New Store launch – pre , post & sustain phases
Budget planning & vendor Management
Provide direction & plans to Regional Teams
Requirements
KPI’s :
No. of customer connect program – new customer acquisition
ROI on events in terms of sales
Campaigns – spends Vs Sales
Offer – Increase in ABV & redemption percentage
New store launch – budget sales target vs achievement