Role : -Senior Marketing Specialist

Can Join us Immediately

Responsibilities

Translate client objectives into effective, impactful organic search marketing strategies

Devise roadmap for our clients on digital front, impacting their business growth

Establish domain expertise across channels and translate it into business growth for our clients

Oversee, advise and assist in the management of owned accounts by building client relationships and managing project delivery as needed to ensure client retention and/or expansion

Embody a “player-coach” leadership role, leading and executing against SEO/PPC strategies alongside a team of 1-3 members

Foster a welcoming and intellectually challenging team culture, working with team members to hone basic, intermediate and advanced digital marketing knowledge

Stay up to date on current digital marketing industry trends and technologies, and communicate these trends to clients and the Path Interactive team

Contribute to digital marketing thought leadership, innovation, process improvement initiatives for the agency and its clients

Qualifications

3-5 years or more of experience leading impactful SEO/PPC programs, preferably in an agency setting.

Strong understanding of a wide range of marketing practices, and ability to translate SEO/PPC for marketers of all experience levels

Excellent interpersonal skills with ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and positive attitudes

Strong verbal and written communication skills, with proven ability to speak and write persuasively in marketing and interpersonal contexts

a positive attitude and the ability to thrive in a collaborative and fast-paced environment

Strong proficiency in the Microsoft Office Suite: Word, PowerPoint, and especially Excel

Impeccable project management and organization skills, ability to prioritize and manage multiple projects

Strong knowledge of standard and enterprise SEO tools, including Ahrefs, SEMrush, Google Analytics, AdWords Keyword Planner, GTM and Google Webmaster Tools

Intermediate to advanced knowledge of HTML, Java script and CSS as they impact search accessibility

Ability to think strategically and drive growth for both our clients and the company

Expertise –

1. Should have executed the below and have good hold on them : –

Keyword research
Content planning
Off page backlink building
Tech seo – audits, page speed performance
Used different SEO tools
Data pulling & crunching – Comfortable analyzing high volumes of data on a daily basis
Understanding of search engine algorithms and ranking methods
Familiarity with WordPress or other content management systems – A plus
Able to complete competitive analysis of other companies within the industry
Decent experience on handling team

Job Type: Full-time

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