ROLE : Content Marketing Manager
LOCATION : Bangalore
YEARS OF EXPERIENCE : 3*– 5 years*
Job Description:
As the Senior Content Marketer Specialist at Happay, your ultimate goal will be to prove the value of your content efforts to meet our business goals.
You are the perfect fit for this job, if you’re a:
Voracious Researcher – You’re constantly consuming all kinds of information with a desire to push yourself to learn more
Great Storyteller – You approach every piece of content you create as a narrative
Prolific Writer – You LOVE to write, even when it’s not for work
Believer in building relationships – You enjoy engaging in conversations/debates/interviews
You will be responsible for:
Creating persona-driven content for different stages of the buying cycle to attract relevant traffic and expand our subscriber base
Creating awareness/excitement about our product and generating leads for the sales pipeline by producing all types of content — webinars, roundtables, ebooks, whitepapers, blog posts, case studies, videos, et al
Owning and executing our PR strategy
Managing blog calendar and promotion plan for our marketing blog and target accounts
Building rapport and conducting interviews with C-level executives of established corporates
Briefing the designer to produce images/infographics/diagrams that enrich our content pieces and get more engagement
Community building and driving engagement for our brand through LinkedIn
Writing direct response copy and creating wireframes for our landing pages to attract more leads into the marketing funnel
Monitoring and reacting to data and analytics
Nurturing prospects through weekly/monthly email marketing initiatives
Creating sales enablement content including presentations, battle cards and more
Qualifications:
You have at least 3 years of experience growing and engaging audiences through content in a B2B SaaS industry
Prior knowledge of Google Analytics and CRM tools like Leadsquared / Hubspot is required
Prior knowledge of ABM and CRO will be a huge plus
Job Type: Full-time