Grab A Grub Hiring for Digital Marketing Manager at Mumbai, Maharashtra Full Time

Role – Digital Marketing Manager

Position Type: Full-time

Experience: – 5 yrs.

Notice Period – 1 Month

Requirement

Proven working experience in digital marketing, particularly within the industry

Demonstrable experience leading and managing SEO/SEM, marketing database,

email, social media and/or display advertising campaigns

Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net

Insight, Web Trends, etc.)

Working knowledge of ad serving tools

Experience in setting up and optimizing PPC campaigns on all major search engines

Working knowledge of HTML, CSS, and JavaScript development and constraints

Minimum 5 years of experience

Key Responsibilities

Plans and executes all web, SEO/SEM, database marketing, email, social media, and

display advertising campaigns.

Designs, builds, and maintains our social media presence.

Measures and reports performance of all digital marketing campaigns and assesses

against goals (ROI and KPIs).

Identifies trends and insights and optimizes spend and performance based on the

insights.

Brainstorms new and creative growth strategies through digital marketing.

Plans, executes, and measures experiments and conversion tests.

Collaborates with internal teams to create landing pages and optimize user

experience.

Utilizes strong analytical ability to evaluate end-to-end customer experience across

multiple channels and customer touch points.

Identifies critical conversion points and drop off points and optimizes user funnels.

Collaborates with agencies and other vendor partners.

Evaluates emerging technologies.

Provides thought leadership and perspective for adoption where appropriate.