Marketing
GetMyUni Hiring for Performance Marketing Manager at Bengaluru, Karnataka Full Time
Company Description
About GetMyUni:
GetMyUni is a CollegeDekho group company.
GetMyUni is one of India’s largest college decision-making platforms in India, disrupting the college admissions space. We serve over 50M+ users annually. For more visit: www.getmyuni.com
IELTSMaterial.com is one of the largest IELTS test prep platforms globally empowering over 1M users monthly to train for the exam and fulfill their dreams of going abroad for their study abroad education or immigration via IELTSMaterial Global Immigration Services. : https://ieltsmaterial.com
GetMyUni and IELTSMaterial are a part of the CollegeDekho Group, which is one of India’s leading Higher Education Ed Tech companies which has raised ~$50M USD from investors like Winter Capital, ETS Strategic Capital, Calega, Man Capital and ADQ.
https://www.getmyuni.com
Job Description
Creating and executing a strong performance marketing strategy & execution plan
Developing and managing digital prospecting and remarketing campaigns
Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
Identifying and testing new channels to continue to meet or exceed established critical metrics
Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies across all mediums
Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns across various Advertising portals
Track, report, and analyze website analytics, PPC initiatives and FB Paid Ads
Understanding campaigns and creating relevant ads
Perform ongoing paid keyword discovery, expansion, and optimization
Research and analyze competitor advertising links and strategize the best plan ahead for the business
Qualifications
The Senior Performance Marketing Manager will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
Proven 5+ yrs of SEM experience and success managing PPC campaigns across Google
5+ yrs well-versed experience in Facebook performance marketing, conversion, and online customer acquisition
Strong Analytical Skills And Experience Generating Campaign Performance Reports
Candidates from Media Agency background would be preferred.
Additional Information
Working days: 6 days {Alternate Saturdays off}
Timings- 9:30 am to 7 pm
Office Location: Bangalore [Hybrid Mode]