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Freudenberg is a global technology group that strengthens its customers and society long-term through forward-looking innovations. Together with our partners, customers and the world of science, we develop leading-edge technologies, and excellent products, solutions and services for 40 market segments. The Freudenberg Group employs some 50,000 people in 60 countries worldwide and generates sales of over 10 billion euros.
Freudenberg Home and Cleaning Solutions is a Business Group of Freudenberg and a leading global supplier of branded cleaning systems as well as household and laundry care products. The portfolio includes brands such as Vileda®, Oates® and Gala®. The company employs more than 3,200 people and hosts a distribution network in 35 countries.
New, effective products and distribution channels, technical innovations and a strong customer focus are the company’s key success factors. They are supported by extensive market and customer research on an international basis as well as innovation centers and production plants around the world.
Responsibilities
Support the Director of Marketing to develop and implement PAID Digital awareness and communication strategy based on brand objectives
Orchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPI’s
Track all media platforms, search platforms (Google, YouTube, Amazon) and campaign analytics from our brand and competition for agile improvement and
adaptations of future campaigns ensuring KPI’s are met, and ROI is achieved needs to be included.
Own the OWNED channels (for your area of responsibility), develop SEO strategy and constantly. maintain and upgrade the website/shop content in order. to create unique user experience and optimize sales.
Develop and implement Paid Social content. communication and influencers strategies
Provide direction on messaging and tone when. corresponding with consumers via email, phone, and social media to ensure a consistent brand voice across all touchpoints
Build and lead the agency teams (from creative digital agency, central SEO agency, to media agencies), as well as develop and implement local guidelines.
Qualifications
Degree in Business Administration with focus on Marketing, ideally Digital
Management, Communication or Media management
Minimum 5-10 years’ experience in FMCG.
Experience and proven record in digital marketing, media management & SEO.
Good technical knowledge of relevant Digital tools for analytics
Some of your Benefits
Education reimbursement: Financial aid to help propel your career to the next level
Occupational safety: Safety as a top priority, in all aspects of your work
Family medical insurance plan: All-important health protection for self, spouse and up to 2 children
Training / Career development: Programs to supercharge skills and expertise
Performance-related bonus: When you have an impact, you can reap the rewards
Additional Information
Dipti More
+91 (22) 61716666
[email protected]
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