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Company Description
About Freshworks
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. More than 50,000 companies – from startups to public companies – around the world use Freshworks software-as-a-service to enable a better customer experience (CRM) and employee experience (ITSM, HRSM).
Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve 50,000+ customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.
Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).
Freshworks has received numerous accolades including 2019 Startup of the Year form Economic Times, #16 ranking on the Forbes’ Cloud 100 list and #22 on the Battery Ventures/Glassdoor Best Places to Work in 2020. Our suite of products has also been recognized by analysts including the Gartner Magic Quadrants for CRM Customer Engagement, IT Service Management and Sales Force Automation.
While Freshworks has had incredible organic growth over the last few years, the company also has made targeted acquisitions that add critical capabilities to the portfolio including Natural Language Processing, Chatbots, Machine Learning, Social and Messaging Transformation. Freshworks has raised over $400 million in capital and is funded by Accel, CapitalG, Sequoia Capital and Tiger Global Management. More information is available at www.Freshworks.com.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose and passion, irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, our communities and our business.
Job Description
About the role:
We are on the lookout for a self-directed, multi-faceted marketing professional to
join our partner marketing team and drive marketing collaboration with channel
partners. Successful candidates must have prior Channel marketing experience
and must use this understanding to build and execute marketing activities.
Role and Responsibilities:
- Support partner recruitment and onboarding team to identify and recruit
new partners through tailored marketing campaigns
- Manage geo-specific marketing including developing and executing
marketing programs that help achieve joint sales goals with partners. This
can include but is not limited to lead generation activities, hosting events,
execute targeted campaigns, drive outbound exercises, manage PR &
brand awareness activities and more
- Collaborate with cross-functional teams to execute marketing exercises
including lead generation, product marketing, sales enablement, customer
success, partner recruitment, partner communications and more
- Work with development / creative teams to, localize, maintain and update
content such as websites, blogs, case studies, video testimonials, product
tutorials, brochures, banners and more
- Own all related marketing metrics to measure the success of the activities
- demand generation numbers, payback, conversion, and other KPIs based
on identified KRAs
- Manage budget with reliability and own ROI
- Conduct marketing enablement/s and Digital Marketing sessions at various
forums, as & when required
- Be a voice for the partner network within the company
Qualifications
3-5 years of experience in field marketing with atleast 1-2 years of partner
marketing experience. Understanding of partner programs, MDF (any
organization) is a bonus.
- Bachelor’s degree preferred in marketing, business or similar streams
- Excel at cross-group collaboration, creative thinking, and problem solving
- Motivated self-starter who thrives on working in complex and challenging
work environment
- Knowledge in SaaS businesses including keeping tabs on current
marketing trends
- Excellent verbal, written, and interpersonal communication skills and
project management skills
- Flexible to work in the US/Australia time zone
Additional Information
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
