At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and business.
Freshworks makes it fast and easy for businesses to delight their customers and employees. More than 50,000 companies use Freshworks SaaS to enable a better customer experience (CX, CRM) and employee experience (ITSM, HRSM). Headquartered in San Mateo, California, Freshworks has a dedicated global team operating from 13 locations to serve our customers throughout the world.
Freshworks has received numerous accolades ranking #16 on the prestigious Forbes Cloud 100 and #22 on the Battery Ventures/Glassdoor Best Places to Work lists.
We are looking for an exceptional customer enthusiast professional to join our community team and help us scale the Freshworks Community program globally.
At Freshworks, our vision is to enable businesses to win “Customers for life. The Community team at Freshworks exists to build and grow a loyal tribe of evangelists and advocates from our user base with a sense of strong belonging to the Freshworks brand.
The Community Marketing Specialist role is responsible for designing key programs aimed at onboarding our multi-segment user base and driving persona-based engagement and growth initiatives. This role will also entail high visibility and cross-functional collaboration with the organisation. The ideal candidate is comfortable handling all aspects of building and scaling a highly engaged user community with focus on driving advocacy and growth.
Roles and Responsibilities
Collaborate with customer success, sales, account management and product marketing teams to constantly grow our Refresh community
Ideate and execute outreach programs to increase community awareness and user base to scale Refresh community
Create and own content calendar for all communication ( Newsletters, emails and announcements) related to refresh community
Own the gamification framework of the community to ensure consistency in driving engagement of users
Drive rewards and recognition campaigns within the community to ensure best-in-class engagement in Refresh community
Collaborate with Global Customer Advocacy teams to recognise brand advocates and further fuel the growth of the Refresh community
4 – 7 years of Community/Customer Marketing/Customer Success roles in a B2B enterprise organization
Be an innovative thinker, creative problem solver and effectively manage multiple on-going assignments in a fast paced, fluid environment
Strength in collaborating with cross-functional teams across geographies and ability to get things done
Excellent communication and organizational skills
Exceptional time and project management skills and process orientation
Ability to build and maintain effective customer relationships
An eye for quality and attention to detail
Results oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, adoption, and other marketing goals.
Experience in managing and scaling a Global Community platform is a big plus!
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.