freshworks Hiring for Brand Marketing specialist at Chennai, Tamil Nadu Full Time

At Freshworks, we’re on a mission to become an iconic brand at a global scale. This is your chance to impact the branding of one of the fastest growing tech companies in the world. Reporting directly to (your title), you will play a key role in how our brand is perceived and experienced. By leading Freshworks’ Brand Asset Management, you will help us grow awareness and build strong brand equity on our path to $1B. In this pivotal role, you will help us leverage brand to accelerate growth and capture the category.

The top candidate will have expertise managing world-class brands that are purpose-driven and have a deep understanding of brand building strategies across all channels. In this role, you will help us scale a brand that is both globally consistent and locally relevant. As all great brands must start with their employees, you will help us lead the necessary behavioral shift to connect brand and company culture. You will help us build our brand internally, so that employees embrace what it stands for. You will create new experiences that provide better, faster, and easier access to our brand for employees and partners. And you will build a best-in-class foundation of tools, training and processes to elevate and reinforce a feeling of brand pride.

Core Role

Collaborate with cross functional global teams within the business as well as creative agencies, designers, photographers, and copywriters, to ensure brand assets are organized, up to date, and globally accessible.

Deliver measurable increase in adoption of Brand Center by soliciting feedback, actively listening to employees, responding to concerns, and optimizing the Brand Center experience.

Manage budgets, schedules, and creation of assets (photoshoots, illustrations, icons, etc.) with agency partners, vendors, and in-house design teams

Execute the strategy, vision and prioritized roadmap for Freshworks’ Brand Center.

Key Responsibilities

Manage ongoing content updates to the Brand Center CMS and DAM, ensuring all guidelines and assets are up to date, tagged, organized, clear, and easy to navigate.

Measure and report engagement with Brand Center, identify opportunities, and successes.

Collaborate with the Brand Immersion and Governance team to develop a vision and roadmap for ongoing improvements to the Brand Center platform.

Manage ongoing relationship with Brand Center vendor including release cycles, maintenance, scope, and budget negotiations.

Work with cross-function stakeholders to define metadata and deliver consistent taxonomy.

Requirements

Minimum 5 years of proven leadership experience in digital production/digital asset management.

5 years of experience managing and executing creative projects and assets, including managing digital projects, experience in a creative agency environment is a nice to have.

Strong knowledge of DAM, ADA, metadata taxonomy, and SEO best practices, strategy principles and concepts for assets and digital content.

Solid knowledge of web publishing and content management systems best practices/standards.

Knowledge of meta-data schemas, asset uploading, file type management, file naming conventions, keywords.

Solid knowledge of media Digital Rights Management (DRM).

Sound experience in data governance, standards and process development.

Solid ability to work with Microsoft Office Suite, Google Analytics or other tool, HTML/CSS, JIRA or other project management tool, SEO Implementation, and Basecamp.

Skills

High energy with the ability to lead meaningful change in an extremely dynamic environment.

Outstanding communicator with the ability to build relationships, influence across all levels, and drive smart decision-making.

Able to actively listen and engage across teams to build strong relationships with a high degree of trust.

Exceptional problem-solving skills, an entrepreneurial spirit, and a passion for company purpose and brand.

Impeccable organizational skills, a strategic thinker with a keen eye for detail.

Strong sense of accountability, brand ownership, and ability to coach down, up and across levels and geographies.

Comfortable in a fast paced, self-starter environment.