Candidate must have good amount of knowledge and work experience in SFMC application.
Have experience in creating emails in Email Studio with dynamic content and personalization, creation of smart forms and landing pages, automating data imports and other business processes in Automation Studio, creating medium and complex Journeys in Journey Builder, and building, validating, and updating lists and data extensions in Contact Builder.
HTML / CSS: Familiar with responsive design coding practices and able to debug rendering issues in partnership with development resources. Perform QA and rendering checks in all mail domains & devices.
Strong understanding and work experience with Ampscript and SSJS.
Strong Knowledge on SQL is required. Ability to write complex queries for audience Data segmentation is required.
Have experience with loading/importing records into Data Extension by using SQL or SSJS. Validate the data and create audience segments for campaigns as per client requirements.
Have good amount of experience in creation of complex journeys in Journey Builder, utilise various data sources and create audience for Journeys, User Initiated emails, Triggered Sends etc.
Candidate must have good amount of exposure to creation of Cross Channel campaigns and
related reporting using both OOTB reporting and Data views.
Have knowledge and experience in set up of SFMC from scratch, create Business Units, create Roles and User profiles, edit user permissions etc.
APIs & Integrations: Good hands-on experience in SOAP and REST API. Ability to demonstrate API calls via Postman, SOAPUI, or similar for Client-side Developers to work from.
Good knowledge and work experience in understanding the client data model, build and set up activities. Integration of the Salesforce Marketing Cloud with Salesforce Development Cloud or other 3rd party DMS to use data in various campaigns. MC Connector knowledge is must.
Gather requirements from the client for campaign creation. Analyse the requirements and seek clarifications for any incomplete or vague requirements.
Experience with Mobile Studio, Datorama and Einstein will be an added advantage for the role.
Provide technical and analytical guidance, training and KT to team members. Possess good communication skills and interact with client directly.
Have a minimum of 5-6 yrs of relevant experience in Salesforce Marketing Cloud application. Total can be upto 9 years.
Location : Bangalore
Salesforce Marketing Cloud Consultant Certification is good to have.
Serves as the technical expert on projects focused on Salesforce Marketing Cloud and related applications (Ad Studio, Mobile Studio, Social Studio…).
Experience with any programming languages like JS, Java, .NET would be an advantage.
Owns implementation tasks from initial planning and requirements analysis, through design, development, testing and deployment.
Works directly with clients to lead projects, facilitates business process analysis sessions,
develops and delivers key components of technology solution.
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.