Log In
Sign Up
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
Role: Campaign Managers/Specialists (Digital Marketing)
Experience required: 3-6 years
We at EY GDS are hiring “Campaign Assistants” who will be responsible for end-to-end campaign management.
Key responsibilities:
Should be able to plan, build, and execute cross-channel campaigns and nurture programs in a flexible and timely manner.
Should be able to interact with multiple stakeholders, write creative briefs and manage briefing process with Creative team and technical teams on the requirements and should be capable of pulling reports and insights to improve campaign performance.
Execute Retention Marketing, Loyalty Programs and Member engagement programs effectively to communicate with prospects and customers
He/she will be responsible for supporting campaign specialists with planning and running campaigns on social media and Search Ads/GDN, emails and creating and maintaining customer journeys as part of marketing automation programs. This includes journey design and configuration, audience segmentation, and data interrogation.
Setup and execute email campaigns on the marketing automation platform (using SFMC) including creation of customer journeys, choosing the right templates, fixing the content, audience segmentation, create various email lists and QA processes.
Draw insights from email campaign and social media campaign reporting to benchmark and measure success.
Collect data from marketing campaigns and tailor strategies for new campaigns for maximum effectiveness
Desired Qualification
4-5 years of experience in running email campaigns on a large scale for US and UK markets
Should have good knowledge of SFMC platform or similar platform.
Must be number driven and ensures best open, click, bounce, spam rates through experiments and data analysis.
Must pay attention to A/B testing details; and their results and should be able to prioritize and execute tasks simultaneously.
Strong analytical mindset and hands on execution skills.
Worked on paid advertising channels and can strategize to run optimised campaigns
An ability to work under tight deadlines.
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.
