When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon India is now Great Place to Work-Certified™. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com/apac or our LinkedIn page.
Working within Epsilon’s PeopleCloud Customer platform, the Senior Marketing Business Analyst will contribute to, produce, and manage client deliverables relative to our multi-channel marketing engagements, serving as a liaison between client and internal technical delivery teams. The Senior Marketing BA will work closely with account team leads to ensure accurate and timely delivery of medium to high complexity account deliverables, with a focus on defining new campaigns/reports/ analysis and executing existing client campaigns and reports.
What you’ll do as a CRM Senior Marketing Business Analyst:
Create campaign business requirement documents based on client discovery/ intake
Follow SDLC to build multi-channel marketing campaigns – create functional specs, build complex campaign flowcharts/ workflows, conduct unit/ end to end testing and deployment of the campaigns
Build waterfall and ad-hoc reports based on business requirements
Proactively work to improve delivery quality, repeatability and on-time delivery of campaigns
Ability to have effective client meetings, understand deliverables, and drive successful outcomes
Help in developing and implementing best practices, standards, methodologies, etc. around campaign processes & automation
5+ years of relevant experience
Understanding of CRM solutions, marketing concepts and marketing channels like direct mail, email, mobile, etc.
Experience in the execution of high-complexity, multi-channel marketing programs across multiple domains/ industries like healthcare, retail, banking financial services etc.
Hands-on working experience on HCL UNICA Campaign or Adobe Campaign marketing automation tools
Good at understanding, analyzing, and interpreting campaign data output
Experience translating business campaign strategy into business requirement document/ functional specifications, creating and executing test plans
Good understanding of data warehouse and data mart concepts
Expert SQL skills and ability to write queries for data manipulation
Detail-oriented, ability to multi-task, prioritize and quickly change priorities
Organizational and interpersonal skills
Good time management
Excellent written and verbal communication skills
Who are we a good fit for?
We didn’t become an industry leader through corporate stagnation. We’re constantly changing, and we love working with people who share our adaptability and thirst for knowledge. With new ideas flying around, we thrive on a collaborative spirit. If you want to work for a company that encourages advancement, then come join us.