Epsilon Hiring for Marketing Business Analyst 2 at Bengaluru, Karnataka Full Time

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon India is now Great Place to Work-Certified™. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com/apac or our LinkedIn page.

Job Description

Working within Epsilon’s PeopleCloud Customer platform, the Marketing Business Analyst 2 will lead, contribute to, produce, and manage client deliverables relative to our multi-channel marketing engagements, serving as a liaison between client and internal technical delivery teams. The Marketing Business Analyst 2 will use experience and business knowledge to assist account teams in defining marketing automation solutions, handling challenging client situations, and providing problem resolution. This individual will also be responsible for managing and mentoring a team of Marketing BAs.

What you’ll do as a CRM Marketing Business Analyst 2:
Act as a primary point of contact for global and client teams

Create campaign business requirement documents based on client discovery/ intake

Follow SDLC to build multi-channel marketing campaigns – create functional specs, build complex campaign flowcharts/ workflows, conduct unit/ end to end testing and deployment of the campaigns

Build waterfall and ad-hoc reports based on business requirements

Proactively work to improve delivery quality, repeatability and on-time delivery of projects/ campaigns

Lead and support ongoing, daily campaign management function

Lead and support change management and issue management initiatives

Help in developing and implementing best practices, standards, methodologies, etc. around campaign processes & automation

Directly lead, manage, and coach team members, which includes providing leadership and mentoring, providing feedback, completing performance appraisals, and tracking deliverables

Provide technical leadership on client accounts

Qualifications

2-5 years of relevant experience

Experience leading/ managing a team

Understanding of CRM solutions, marketing concepts and marketing channels like direct mail, email, mobile, etc.

Experience in the execution of high-complexity, multi-channel marketing programs across multiple domains/ industries like healthcare, retail, banking financial services etc.

Hands-on working experience on HCL UNICA Campaign or Adobe Campaign marketing automation tools

Expertise in understanding, analyzing, and interpreting campaign data output

Experience translating business campaign strategy into business requirement documents/ functional specifications, creating and executing test plans

Good understanding of data warehouse and data mart concepts

Expert SQL skills and ability to write queries for data manipulation

Ability to write HTML and JavaScript (preferred)

Experience managing a function/ process

Excellent written and verbal communication skills

Ability to effectively navigate and lead a cross functional organization to get work done

Detail-oriented, ability to multi-task, prioritize and quickly change priorities

Organizational and interpersonal skills

Additional Information

Who are we a good fit for?

We didn’t become an industry leader through corporate stagnation. We’re constantly changing, and we love working with people who share our adaptability and thirst for knowledge. With new ideas flying around, we thrive on a collaborative spirit. If you want to work for a company that encourages advancement, then come join us.