Elsevier Hiring for Technical Marketing Specialist at Chennai, Tamil Nadu Full Time

To support the STM Journals Publishing division by successful management and delivery of all aspects of online marketing across the entire range of product offerings. Close collaboration with the global e-Marketing team as needed to ensure standards, targets are met and deadlines are achieved.

Key Result Areas

Main Activities and Responsibilities

Successful execution of all marketing activities:

• Plan, create and manage campaigns/activities as needed
• Become a “super user” for relevant marketing tools and systems. Provide input and feedback on developments and functionalities to Marketing Communications Managers and Publishing
• Develop understanding of online marketing best practice and advise business contacts as required

Online marketing

Create, update and maintain online presence via various systems

• Manage online marketing of all product types and channels as required
• Timely support for all aspects of online marketing on behalf of all stakeholders
• Creation and management of relevant e-mail marketing collateral
• Advise as necessary with regard to requirements gathering, release testing, technical feasibility and project planning
• Analysis of various channels with a view to increasing relevant conversions/actions
• Design and implement back-end systems to streamline e-marketing workflows

Marketing communications support• Involvement in global Marketing Communications projects as required

• Support for online tools and processes in use by the department
• Assist as needed in online marketing tasks

Competency Level Description

Displays High Integrity and Honesty

Always follows rules and does what is expected.

Does what s/he says s/he will do.

Remembers commitments and promises.

Is honest and ethical in decision making.

Is trusted by others to do the right thing.

Is fair and honest in how s/he treats others.

Builds Relationships L

Is approachable and friendly.

Asks for opinions of others.

Participates in formal and informal gatherings to meet new people and develop new relationships.

Communicates Powerfully and Prolifically

Shares information relevant to own role.

Demonstrates effective conversational skills, including active listening and questioning.

Participates in team presentations.

Drives for results

Works hard to achieve objectives.

Stays focused on key commitments.

Looks to overcome obstacles or barriers to performing.

Works with others to achieve joint goals.

Technical and Professional Expertise

Develops and demonstrates core technical and professional skills required for own discipline.

Develops and applies understanding of business context (including products, processes, culture & values).

Develops and applies knowledge of the markets in which function operates.

Functional and Technical Competencies

In depth knowledge/exposure to HTML and CSS (e.g. via Dreamweaver or hand coding)

Knowledge of supporting image/artwork creation applications (i.e. Photoshop, Illustrator and Indesign etc.)

Experience on web design, web development using content management systems

In depth knowledge of web and e-mail analytics software & methodologies (Google Analytics/Adobe Analytics)

Solid and proven programming/coding skills are advantageous (e.g. ASP/PHP/SQL), especially in area of producing data-driven web solutions

Highly experienced in publishing of content to web servers via different systems

Online marketing knowledge (techniques, workflows, “do’s and don’ts” etc.)

Awareness of multiple web browsers, platforms and technologies

Education, Knowledge, Skills and Experiences (and any other requirements)

Excellent English language skills required (both verbal and written)

Collaborate and coordinate with multiple teams in department

Ability to self-manage, organize, prioritize the workload to meet deadlines

Ability to coach non-technical staff

Qualififcation:
Bachelor degree in computer science

Minimum of two years experience in a similar role in an MNC.

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Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodations@relx.com or if you are based in the US you may also contact us on 1.855.833.5120.

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