Key Result Areas
Main Activities and Responsibilities
Generic marketing actions & responsibilities• Plan and execute marketing campaigns for example: emails, banners, social media posts, webinars, promotional access and web marketing. Ensure all relevant marketing material is produced within brand guidelines and distributed to required locations and channels on time.
Project Management
Key Competencies (Aligned with ECF)
Competency Level
Level Description
Displays High Integrity and Honesty Level 2
Always follows rules and does what is expected.
Does what s/he says s/he will do.
Remembers commitments and promises.
Is honest and ethical in decision making.
Is trusted by others to do the right thing.
Is fair and honest in how s/he treats others.
Builds Relationships Level 1
Is approachable and friendly.
Asks for opinions of others.
Participates in formal and informal gatherings to meet new people and develop new relationships.
Communicates Powerfully and Prolifically Level 1
Shares information relevant to own role.
Demonstrates effective conversational skills, including active listening and questioning.
Participates in team presentations.
Drives for results Level 1
Works hard to achieve objectives.
Stays focused on key commitments.
Looks to overcome obstacles or barriers to performing.
Works with others to achieve joint goals.
Technical and Professional Expertis eLevel 1
Develops and demonstrates core technical and professional skills required for own discipline.
Develops and applies understanding of business context (including products, processes, culture & values).
Develops and applies knowledge of the markets in which function operates.
Functional and Technical Competencies
Experience in electronic marketing tools and systems
Experience and affinity with web content management systems, and databases
Experience in advanced Microsoft Excel , MS Word and Powerpoint skills
Proven marketing experience
Experience with social media
Sound knowledge/exposure to HTML and CSS (e.g. via Dreamweaver or hand coding) and experience of supporting image creation applications (i.e. Photoshop, Fireworks etc.) is advantageous
Working knowledge of ad serving tools
Knowledge of web and e-mail analytics software (e.g. Google Analytics, Adobe Analytics and Adobe Campaign)
Strong knowledge on Internet technologies, web communication protocols, platforms and multiple web browsers
General Skills
Highly level of computer literacy
Familiarity with electronic and traditional marketing communications tools
Good English language skills (verbal and written)
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Project management skills
Ability to prioritize and work under pressure
Able to meet tight deadlines
Strong written and verbal communication skills
Education, Knowledge, Skills and Experiences (and any other requirements)
Educated to Bachelor degree level or equivalent experience
Proven experience in marketing
Minimum of two years experience in a similar role in an online environment is preferable
MBA graduates specialized in Marketing
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