Eicher Hiring for Marketing Manager – Apparel at Gurgaon, Haryana Full Time

Location

Gurugram, Haryana, India

Category

Others

Posted Date

06/16/2022

Job Id

P-100201

Job Requirements

Position title

Marketing Manager – Apparel

Reports to

Lead – Apparel Marketing

Job grade

Manager

Location

Gurgaon

Job Purpose

The role of Apparel Marketing Manager will be responsible for planning, launching and executing comprehensive Go To Market (GTM) and marketing launches for key apparel campaigns and collaborations (both brand and product led). The position will report to the Lead – Apparel Marketing and work closely with the Global Brand (Digital, Creative Strategy, Public Relations) & Apparel and Business India teams to accomplish the role’s purpose.

Work Experience

Key Responsibilities

Apparel marketing campaigns end to end management

Own the apparel marketing calendar and sales and product calendar for marketing

Responsible for all offline and online channel always on content for India and IB

Collaborate internally with required teams for content, campaign and day jobs execution

Lead AOM and MIY apparel

Manage FOC requests

Owner of quality and timely delivery of photo-shoot and campaign thematic shoots

Responsible for managing the Apparel Lifestyle Insta handle

Manage CRM communications for Always on and key campaigns and customer grids

Monitor and review key campaign metrics like engagement, registrations, traffic (as per campaign), followers, engagement, reach etc.

Education

Bachelor’s Degree (Full Time) – Specialization in Marketing, Communication

Experience

7 to 8 years of experience in relevant stream

Possessing clear brand sensibility and creative abilities

Passion for motorcycling and experience of working with Lifestyle/youth brands would be an advantage

Exposure to Apparel /retail industry will be an advantage