Eicher Hiring for Content Management – Wanderlust at Gurgaon, Haryana


Eicher

Location

Gurugram, Haryana, India

Category

Others

Posted Date

03/02/2022

Job Id

P-100104

Job Requirements

Position title

Content Management – Wanderlust

Reports to

Lead – Wanderlust

Job grade

Assistant Manager

Location

Gurgaon

Job Purpose

Role of Content manager – Wanderlust will be primarily responsible for managing all communications and content related requirements for the project. The candidate will have to know the intricacies of the content and communications creation and curation and will also support in managing the administrative tasks related to the role

Key Responsibilities

Verify all the content (images and textual) submitted by the operators

Manage the content side of the admin panel of Wanderlust – Content moderation

Assist Operator support team in case of any content related queries

Execution and delivery of the in-house textual content needed for the website from time to time

Monitor information dissemination at support touchpoints (Contact center, Social media etc.) and funnel in that information to the Product and Business Operations team to create process efficiencies

Create Business 2 Business (B2B) and Business to Consumer (B2C) communications as and when needed by building necessary communication resources

Oversee the Emailers, SMS, and in-app notifications shared with the Customer and Operator and highlight any changes that are needed from time to time

Edit, proof read and improve the content submitted by the Agency and manage first-level approval

Create, monitor, and analyze monthly reports on the website and social content performance. Use content management systems to analyze website traffic and user engagement metrics

Stay aware of all the marketing content initiatives to ensure brand consistency and highlight in case of diversion

Stay up to date on new developments in the content world to drive inputs for content strategy as and when needed

Active involvement in executing the content strategy to drive high engagement

Collaborate with other stakeholders to run promotional campaigns on the website

Manage adaptation and distribution of the content on all required touchpoints

Develop and maintain the content calendar

Manage the content agency, ensure deliverables as per timelines

Work Experience

Education

Bachelorโ€™s degree (Full Time) – Any specialization

Experience

5+ years of experience in content writing & management, data analysis (google analytics or equivalent service)

Hands-on experience with MS office

Good understanding of the workings of digital platforms

Knowledge of Digital tools e.g. Search Engine Optimization (SEO) would be ideal

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