Eicher
Gurugram, Haryana, India
Category
Others
Posted Date
03/02/2022
Job Id
P-100104
Job Requirements
Position title
Content Management – Wanderlust
Reports to
Lead – Wanderlust
Job grade
Assistant Manager
Location
Gurgaon
Job Purpose
Role of Content manager – Wanderlust will be primarily responsible for managing all communications and content related requirements for the project. The candidate will have to know the intricacies of the content and communications creation and curation and will also support in managing the administrative tasks related to the role
Key Responsibilities
Verify all the content (images and textual) submitted by the operators
Manage the content side of the admin panel of Wanderlust – Content moderation
Assist Operator support team in case of any content related queries
Execution and delivery of the in-house textual content needed for the website from time to time
Monitor information dissemination at support touchpoints (Contact center, Social media etc.) and funnel in that information to the Product and Business Operations team to create process efficiencies
Create Business 2 Business (B2B) and Business to Consumer (B2C) communications as and when needed by building necessary communication resources
Oversee the Emailers, SMS, and in-app notifications shared with the Customer and Operator and highlight any changes that are needed from time to time
Edit, proof read and improve the content submitted by the Agency and manage first-level approval
Create, monitor, and analyze monthly reports on the website and social content performance. Use content management systems to analyze website traffic and user engagement metrics
Stay aware of all the marketing content initiatives to ensure brand consistency and highlight in case of diversion
Stay up to date on new developments in the content world to drive inputs for content strategy as and when needed
Active involvement in executing the content strategy to drive high engagement
Collaborate with other stakeholders to run promotional campaigns on the website
Manage adaptation and distribution of the content on all required touchpoints
Develop and maintain the content calendar
Manage the content agency, ensure deliverables as per timelines
Work Experience
Education
Bachelorโs degree (Full Time) – Any specialization
Experience
5+ years of experience in content writing & management, data analysis (google analytics or equivalent service)
Hands-on experience with MS office
Good understanding of the workings of digital platforms
Knowledge of Digital tools e.g. Search Engine Optimization (SEO) would be ideal