Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising, Google Ads
Maintaining our social media presence across all digital channels
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimize user funnels
Plan, execute, and measure experiments and conversion tests
Eligibility Criteria
Proven working experience in digital marketing of more than 7 to 10 years
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate