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Location: Chennai
Year: 1 to 3
Key Responsibilities
Analyzing and planning creative strategies for various digital marketing activities based on requirements
Scheduling, executing and assigning the works for continuous social media activities
Planning and executing digital marketing campaigns through various channels like Google Ads, Facebook, Instagram, Linkedin, etc
Manage and monitor the new and existing marketing campaigns
Proactively involved in SEO processes through all strategies
Planning the landing pages, email newsletters, and promotional mailers and getting the same developed from the designers
Provide creative ideas for content marketing and keeping the website updated
Collaborate with designers and developers to get the job done
Measure performance of digital marketing efforts through Web analytics tools
Preparing reports for any digital marketing activity carried out
Stay up to date with current trends, industry and technology updates
Desired Candidate Profile
Proven experience as Digital Marketing Executive or similar role.
Experience in working with Google Ads, SEO/SEM/SMM, and email campaigns
Experience in conversion-oriented social media campaigns (on mediums like Facebook, LinkedIn, Instagram, Twitter, etc)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, etc.)
Ability to write ad copy for advertising and creative content for websites and other mediums
Gathering data from various data sources and making informed decisions to improve the performance of campaigns
Should have experience in dealing with clients
Strategic thinking and ability to make decisions with minimum supervision
Above all, most importantly the candidate should have a good attitude and passion towards the work and take responsibility and ownership of the job assigned
