Roles and Responsibilities
End-to-end planning, research, analysis and implementation of paid marketing campaigns as per the assigned budget and business goals
Excellent understanding (keyword and audience mapping, campaign structuring, targeting, bidding) of various advertising formats like Search, Display, Video, and paid Social.
Ability to write highly engaging ad copies and communication
Regular campaign optimization to enhance conversion rates and lower acquisition costs.
Analysing data to make informed campaigning decisions.