Responsibilities (not exhaustive)
Plan and strategize for demand generation campaigns using paid digital channels to increase awareness of the Disprz brand and drive lead generation.
Monitor KPIs and establish mechanisms to measure performance across LikedIn, Google Display Network (GDN), Good Search Network (GSN) and other platforms.
Analyze campaign outcomes, undertake regular performance reporting, and derive meaningful insights from digital marketing campaign outcomes to identify potential areas for improvement
Execute A/B testing and figure out the ingredients for high-performing digital marketing campaigns for Disprz’s target market and audience.
Own, optimize and improve conversion rates across all digital marketing channels.
Undertake quick experimentation and iterate faster to identify an optimal mix for digital marketing campaigns.
Responsible for maintaining and growing Disprz’s LinkedIn and social media presence.
Bachelor’s degree in engineering, business, marketing, or a related field.
4-6 years of experience running demand generation campaigns across digital channels for B2B organizations.
Good understanding of paid digital marketing.
Capability of building and executing comprehensive campaign strategies to drive revenue growth.
Analytical skills to set up tracking/reporting mechanisms for measuring outcomes against KPIs.
Excellent communication skills.
Self starter who can experiment and iterate fast for new initiatives.
A creative and self-driven professional with minimum 4 years of digital marketing experience. Bachelor’s degree required.
The ideal candidate will possess expertise in running paid digital campaigns in an independent manner from conceptualization to completion, and drive “continuous improvement”
Abilities and traits
Digital marketing: This dimension will evaluate how you execute digital marketing campaigns based on organizational demand generation objectives and execute the campaigns from conceptualization to the end output. Ability to effectively use various digital marketing tools and report analytics on outcomes to drive improvement is another requirement. Continuous improvement in terms of driving demand generation using innovative digital marketing strategies is an indicator of superior performance.
Communication: This dimension evaluates the quality of your written and oral client communications, including email communications, formal written documents, oral presentations, meetings and discussions. An exceptional performance in this area means that your managers and peer group love to work with you and you are in control of the business workflow.
Disprz is an exciting growth stage series C SaaS company in the learning and skilling tech space. Serving over 2 million + learners,It has established itself as a leading start-up in this space in emerging APAC, a fact confirmed by the Government of India’s Atma Nirbhar App award (#1 in the eLearning category) and its enviable client list of 300+ customers in every continent of the world, which includes the leading household names such as Amazon, Bajaj Insurance, Tata Motors, Uber, Pidilite, Indian oil, PETRONAS, DG Sharaf, to name a few. Disprz has recently forayed into developed markets and enjoys product-market fit and is now ready to scale in the US, UK and ANZ markets as well.
Disprz boasts of a great culture code that empowers teams, values work-life balance and encourages innovation and experimentation.
If you are driven, curious, and passionate about tackling technical challenges and driving innovation forward, we believe that you would be a great fit for our team at Disprz.
Why Join disprz? / What we offer for you ?
Diversity & inclusion – to value the right skills and ambitions, no matter what your age, experience, nationality, gender is.
Top decile package – Happens to come as an added perk as we recognize the great work you do.
Well being programs – To ensure that you are healthy and happy at all times
Global exposure – As we are growing and disprzing our presence across the world
Life at disprz is… Fast-paced yet Balanced | Cutting edge yet Classic | Challenging yet Fun
A Sneak-Peek into our Culture – https://youtu.be/GYlPdgY_C40?feature=shared