Social Media Specialist Responsibilities
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google and other social media best practices
Develop, implement and manage our social media strategy
Define most important social media KPIs
Experience with doing audience and buyer persona research
Familiarity with web design and publishing
Manage and oversee social media content
Measure the success of every social media campaign
Stay up to date with the latest social media best practices and technologies
Use social media marketing tools
Work with copywriters and designers to ensure content is informative and appealing
Collaborate with Marketing, Sales and Product Development teams
Monitor user engagement and suggest content optimization
Communicate with industry professionals and influencers via social media to create a strong network
Team player
Excellent multitasking skills
Good time-management skills
Great interpersonal and communication skills
Hire and train others in the team
Social Media Specialist Requirements
BS in Communications, Marketing, Business, New Media or Public Relations
2 years of experience as a Social Media Specialist or similar role
Proven working experience in social media marketing or as a Digital Media Specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Multi-tasking and time-management skills, with the ability to prioritize tasks
Ability to work in a fast-paced, high-pressure environment
Strong decision-making skills
Writing and Speaking in English is MUST