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Analyst – Marketing Automation – Deloitte Support Services India Private Limited
The Marketing Engagement team manages and supports a variety of firm-wide out-bound marketing campaigns. The team works closely with the business to plan, manage, and execute virtual and in-person campaigns.
This includes creation and send of personalized emails containing Deloitte thought ware, newsletter, webcasts, and events which are shared with a broad spectrum of clients. You will report to the Marketing automation leads in BSO and NSE. Here are few of other responsibilities.
Work you’ll do
As a part of the Email marketing and Marketing Engagement team, you will:
Understand, plan, build and execute email communications, marketing automation campaigns with Marketo and Salesforce CRM to deliver measurable results and nurture programs in a flexible and timely manner that meets business objectives.
Responsible for ideation and execution of campaign processes, best practices, governance, list loads, sync, scores, alerts, triggers, and testing requirements, as well as producing asset and reporting templates
Configure the marketing automation platform to create additional components of the campaign, such as campaign mailing lists, automated flows, web forms or personalisation elements within the campaign assets
Carry out quality assurance on all aspects of the finished campaign build in-line with defined processes
Work with the project team to attain client sign off. This may involve managing client amendments, answering client queries, timely communication around project process, risks and concerns and running additional quality assurance processes as required
Could understand and run interlinked multi-channel complex automated campaigns
Run A/B tests for campaigns and landing pages to optimize performance Provide key campaign reporting metrics to the project team as required
Manages lead generation process using forms and smart campaigns and monitor sync between Marketo and CRM
Have the capability to compose, negotiate, prioritize, and manage project deliverables with Partners/Sponsors other members of the marketing organization as needed
Generate various reports in Marketo and share key metrics with stake holders
Basic understanding of Lead scoring, transfer & sync of data between various integrated platforms.
Work Location: Hyderabad
Shift Timings: 11 AM to 8 PM
The team
The Internal Client Services team at Hyderabad supports the Deloitte organization in the NSE with a wide variety of capabilities like financial reporting, HR and financial transaction processing, administrative service and helpdesk support, marketing, and IT services.
Qualifications:
Required:
Bachelor’s degree
email marketing and marketing automation
A proactive, progressive and analytical mindset
Ability to multi-task and prioritize across multiple projects
Good understanding of wider digital disciplines, including digital analytics, campaign strategy, social media and advertising
Knowledge on reporting and data analytics tools such as Google Analytics, Adobe Analytics, Omniture, Eloqua, Tableau will be an added advantage
Proficiency in MS Office, specifically MS Word and PowerPoint, especially MS Excel
Knowledge on deploying digital marketing campaigns using our marketing automation platform
Preferred:
- Working knowledge of Marketo
- Working knowledge of HTML
- Excellent analytical, organizational, troubleshooting & strong interpersonal and communication skills
- Updated with the latest B2B Marketing Automation best practices
- Understanding of CRM systems
How you’ll grow
At Deloitte, we’ve invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in exactly the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people’s growth and development. Explore DU: The Leadership Center in India
Benefits
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
Deloitte’s culture
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
Corporate citizenship
Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte’s impact on the world.
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Benefits
We believe that to be an undisputed leader in professional services, we should equip you with the resources that can make a positive impact on your well-being journey. Our vision is to create a leadership culture focused on the development and well-being of our people. Here are some of our benefits and programs to support you and your family’s well-being needs. Learn more about what working at Deloitte can mean for you.
Our people and culture
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Professional development
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Requisition code: 133817
