Log In
Sign Up
Field Marketing Consultant
Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell Technologies is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.
Join us as a Field Marketing Consultant on our Field Marketing Team in Bangalore to do the best work of your career and make a profound social impact.
What you’ll achieve
As a Field Marketing Consultant, you will evaluate business opportunities for ways to positively impact brand equity, business sales and profitability. You will also build strong team dynamics, clear up ambiguity and influence the highest levels of the organization.
You will:
Drive awareness, new business and customer development strategies across teams at Dell Technologies
Partner with a cross-functional team to create impactful, scalable, repeatable marketing programs and improve efficiency and effectiveness in the market
Manage assigned brand budgets and evaluate ROIs for all program spend
Use data and industry best practices to optimize marketing strategy
Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:
Essential Requirements
10 to 12 years of experience in marketing, field marketing or other relevant marketing roles
Minimum of 5 years’ experience activating 360 marketing campaigns spanning digital, radio, PR, in-store, etc.
Ability to work on own — a self-starter with a high sense of urgency and entrepreneurial spirit
Good management and relationship skills and high ability to influence in a matrix environment
Exceptional project and time management skills, with a strong attention to detail and capability to juggle multiple programs
Desirable Requirements
- Bachelor’s degree in marketing or business
- Minimum of 5 years’ experience speaking/presenting to stakeholders
Here’s our story; now tell us yours
Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.
What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life – while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.
We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.
You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here.
Application closing date: 7th April
Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here.
OVERVIEW
Organizational expert within defined subject area Integrates deep subject matter expertise with Industry experience, applies In-depth knowledge of professional standards and trends within area of expertise. Aligns Business goals and strategy, by understanding impact of emerging business trends and their implications for Dell and its customer. Individual needs to possess In-depth disciplinary knowledge; leverages business acumen and subject matter expertise, combined with In-depth understanding of company goals, customer requirements and knowledge of competitor practices.
ACCOUNTABILITIES :
Key accountabilities include being the Buyer Intelligence lead for APJ with four main areas of responsibility of leading Regional Engagement and Enablement on APJ In-Quarter Buyers (IQB). This would include goal planning, cascading the weekly RTB package, supporting Exec reviews, and providing detailed adhoc analytics to enable sustainable growth of Buyer Base for the earmarked products within a segment.
KEY RESPONSIBILITIES
Influences executive management regarding appropriate actions regarding the segment LOB plans from a Buyer Base lens
Utilizes knowledge of all product lines within a segment to create and manage product launch and transition plans.
Manages product IQB plan throughout entire product and customer lifecycle and builds buyer demand generation plan for earmarked products within a segment.
Analyzes gaps to plan and evaluates impact to financial targets.
Identifies, evaluates and recommends marketing opportunities consistent with product line objectives
Organizational expert within defined subject area and integrates deep subject matter expertise with :
- Industry experience to understand buying behavior and cycles for different products
- In-depth knowledge of analyzing historical date and trends within area of expertise
- Translate business goals and strategy into buyer outcomes
Leads large projects within the group and at times leads cross-functional project with scope of customer intelligence
Presents recommendations to senior management team
Eventually drives market share goals for the segment – both Unit and Revenue
