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Description – External
CBG
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.
DBS is a leading financial services group in Asia with a presence in 18 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. Recognised for its global leadership, DBS has been named “World’s Best Bank” by Euromoney, “Global Bank of the Year” by The Banker and “Best Bank in the World” by Global Finance. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance, a leading New York-based financial publication, for 12 consecutive years from 2009 to 2020. For more information, please visit https://www.dbs.com/in/index/default.page
Underlining its commitment to India, DBS Bank officially announced the launch of its locally incorporated wholly owned subsidiary, DBS Bank India Limited (DBIL) in March 2019. This marked a key milestone for the bank, which has been present in India for 26 years. DBS Bank India Limited is the only large foreign bank in India to start operating as a wholly owned, locally incorporated subsidiary. DBS provides an entire range of banking services for large, medium and small enterprises and to individual consumers in India. In 2016, DBS launched India’s first, mobile-only bank – digibank, which now has ~1 million savings accounts. DBS was ranked No 1 in India by Forbes in its 2020 list of the World’s Best Banks.
Role Description
Sr Associate/ AVP – Marketing & Brand Communications, a key member of the consumer marketing team, will be responsible for building the retail brands and leverage ATL & BTL marketing & communication, both online and offline, to drive the consumer business objectives.
This critical role will entail
Deep understanding of the consumer
Creating engaging brand experiences
Owning and delivering on Brand health metrices
Project management & ensuring timely and effective implementation of campaigns
Market Research and competition tracking
On ground activation initiatives
This is a manager role and will report into the Brand, Segments and Marketing Communication Lead for the Consumer Banking Group.
We are looking for a motivated self-starter who thrives on working in a fast paced, high growth, rapidly evolving business and is keen to build a differentiated brand and business.
Key Responsibilities
Brand Definition: Work with global/local teams and agency partners to define the brand proposition and track the progress of the brand on key equity parameter on a regular basis through the brand health monitor. Be a custodian of the brand in the market by making sure all ATL marketing campaigns and activities are aligned to the brand proposition and defined guidelines.
Marketing Strategy and Plan: Develop the annual marketing strategy and activity calendar for the brand basis the defined business objectives. Continuously track the progress of the activity calendar, measure the effectiveness of every activity and report the progress on a regular basis to key stakeholders appropriately.
Campaign Design and Execution: Work with creative and media agency partners to design and develop marketing campaigns for both online and offline medium. Track the efficiency & effectiveness of the campaigns and report as and when required.
Marketing alliances and partnerships – build and nurture partnerships with the ecosystem players (other brands, agencies, content creators, startups, etc) to further drive marketing efficiency and effectiveness
Media understanding – Ability to oversee and execute media planning & selection for both offline and online channels
Activations – Execution of creative campaigns & on ground/in branch activations
Experience and Skills
7-11 years of hand on experience in brand management and driving business results leveraging both online and offline marketing channels
In-depth understanding of brand marketing, digital and advertising ecosystem
Strong ATL / project management and execution experience
Strong experience working in cross functional teams (local and global) with and ability to influence key stakeholders with data driven and insightful point of view
Strong data driven marketing skill with experience in uncovering consumer/business insights from qualitative and quantitative internal or external data and translating it into marketing strategy and campaigns. Should be able to collaborate with consumer research and products/sales and distribution teams to analyze brand perception and business results from various marketing campaigns
Ability to partner with internal media team and media agency to develop effective and efficient media plans.
MBA from a premier institute
Previous experience working in the South of India will help.
Primary Location: India-Maharashtra-Mumbai
Other Locations: India
Job: Marketing and Communications
Schedule: Regular
Employee Status:
Full-time
:
Job Posting: May 10, 2022, 4:56:52 AM
