DBS Bank Hiring for Specialist, Marketing and Communications at Maharashtra Full Time

Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications, marketing and research to differentiate – and elevate – our brand from the rest of the competition.

Job Purpose

Handling SME and IBG marketing for the team – Digital and Conventional

To strategize, develop & implement the external communication to promote DBS vision & strategy. To position, create awareness & market SME. To manage all digital, collateral support, events, tie-ups & promotions for brand, Corporate, SME, GTS & Cash Management.

Job Duties & responsibilities

• Develop and implement marketing and branding strategy for large and mid-corporate segments
• Work closely with business teams to further our brand building, leads acquisition and customer engagement activities for the business
• Deliver integrated and contextualised segment and product marketing programs (GTS and T&M) to drive the launch and commercialisation of key products and solutions
• Prepare and deliver a ‘insight-led’ program of thought leadership for clients and communities
• Events management background and hands on project management of both large-scale and proprietary events
• Leverage digital marketing and social media (paid and organic) to drive awareness, acquisition, and advocacy
• Able to make use of data to make informed decisions in optimising marketing effectiveness across channels (including own media, paid media, online & offline) to maximize marketing ROI
• Able to utilise data to measure success and effectiveness of campaigns, continuously improve lead generation/conversation for campaigns
• Plan and manage a calendar of data-driven and experiences through proprietary and sponsored events (physical, digital and phygital) for our clients and communities
• Partner with the PR/Media team to shape external perception through interviews and press statements, and to ensure marketing programmes are executed in line with global brand standards
• Drive an awards strategy across the business, amplifying wins both externally and internally
• Undertake continuous analysis of competitive environment and customer trends to ensure effectiveness of branding and product marketing strategy
• Develop a holistic marketing calendar across departments to optimise our branding and business opportunities
• Build strong partnership with market players and marketing agencies to enhance the brand building of the Institutional Banking Group

•

Required Experience

Preferably 6+ years of experience in creative and digital agencies (planning and buying)

Education / Preferred Qualifications : MBA

Core Competencies

• Management professional with hands on experience in business marketing, preferably in the financial services industry
• A successful track record of developing and delivering successful marketing strategies and campaigns
• Possess strong grasp of current digital marketing tools and strategies
• Excellent relationship building skills
• Proven analytical capabilities and a “data-driven” mindset
• Ability to work towards challenging deadlines and across the marketing mix and has strong stakeholder management skills
• Specific experience in digital marketing, content marketing, and social media
• Experience in Events (both physical and digital) management, Branding and Communications
• Exudes strong EQ with strong inter-personal skill and has a flair for interacting/managing multiple stakeholders
• Is used to fast-paced work environment

Primary Location: India-Maharashtra-Mumbai

Job: Marketing and Communications

Schedule: Regular

Employee Status:
Full-time

:

Job Posting: Apr 5, 2022, 12:03:43 AM