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Designation: Marketing Manager
Experience: 7-10 Years
Short Description
We are a fintech building credit solutions for small businesses and agri-farmers.
Our GTM strategy involves creating partnerships with entities that aggregate small business owners / agri-farmers such as B2B marketplaces, Wholesalers / Distributors, Brands like HUL, Colgate Palmolive etc/ Because of our GTM – we have limited ATL focus and our predominant marketing approach is to use BTL channels to drive
Experience: 7-10 Years
Short Description
We are a fintech building credit solutions for small businesses and agri-farmers.
Our GTM strategy involves creating partnerships with entities that aggregate small business owners / agri-farmers such as B2B marketplaces, Wholesalers / Distributors, Brands like HUL, Colgate Palmolive etc/ Because of our GTM – we have limited ATL focus and our predominant marketing approach is to use BTL channels to drive
Job Description:
Brand Awareness
Product awareness and usage
Reduce churn and build loyalty
Key responsibility areas will include:
Come up with a marketing plan and budget that will drive all of the above objectives through periodic interventions and communications
Work closely with our design partners in creating marketing communication
Periodically monitor marketing KPIs and report to the leadership team along with
planning interventions when progress is below expectations
