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Job Location
Pune
- Working Days
5 Days
- Working Hours
9 Hrs/Day
Salary Range
Best in the industry
Work Location
Work from office
Job Specification / Description
Purpose / Role
We are looking for Marketing Specialist to assist in the design, execution, and monitoring of our brand marketing activities in focused regions. The desired candidate will liaison with regional marketing teams to implement various marketing campaigns. This candidate will be involved in creating content to increase brand awareness in Field and in Digital media.
Prime Responsibilities and Duties
Market sensing – market size, market share analysis (brand wise/category wise/ product wise &
SKU wise)
Market assessment and market benchmarking studies
Mapping technological trends related to business/ product categories.
Product benchmarking and positioning (different markets)
Customer/ consumer research and needs analysis
Go – to – market strategy execution
Business development support – presentations, analysis of trends, MIS etc
Product sales monitoring, sell out schemes, development, and execution
Demand planning
Mapping competitor’s product marketing literature, marketing collaterals, communication content across media for benchmarking
Develop, monitor, write and update product content contained on eCommerce websites/portals
Cultivate standards, systems and best practices for content creation, distribution, maintenance, and new product listings
Define requirements, visualizing, and creating graphics including illustrations, logos, layouts, and photos
Co-ordinate with agencies for digital campaign implementation
Qualifications / Trainings
Any Graduate
MBA – Operations is preferred
Experience in International Logistics Operations is a must
Key Internal Interfaces
Sales, CFS, HR divisions
Key External Interfaces
Advertising and Creative agencies, Event management agencies, Industrial bodies, Dealers, Customers
Qualifications / Trainings
PG in Marketing from a Reputed College
Experience
PG in Marketing from a Reputed College
Competencies
TECHNICAL Knowledge of Traditional and Digital marketing
Excellent written and Oral communication skills
Creative Thinking
Ability to manage external agencies
Financial acumen
BEHAVIORAL Multi-Tasking
Execution Excellence
Working in Teams
Customer Focus
Drive and Passion
Managing Relationships
Managing and Developing People
