Danone Hiring for Asst. Manager – Marketing at Mumbai, Maharashtra Full Time

Objectives:
To develop & execute a well thought-through marketing strategy to enhance sustainable brand equity

among various stakeholders (HCPs/Hospital Channel/Consumer/Retailer) while delivering accelerated profitable growth of the Tailored Nutrition portfolio (Dexolac Sp. Care, Nusobee & Easum; INR 80cr)

Roles and Responsibilities

• Leading the portfolio shaping and management. Build short and long-term effective strategies for the brand portfolio in line with overall marketing strategy of the company. Gain positive accelerated impact on brand health parameters like awareness, usage, consideration & imagery
• Developing & Implement Annual brand plans:

o Ensuring timely implementation of the activity calendar

o Identifying and drawing up any corrective/reactive action required on the brand portfolio through comprehensive review.

o Constant scanning of healthcare trends and implications on the brand portfolio.

o Tracking competition activities and trends

• Developing and maintaining HCP insights and consumer understanding; Identify and deploy any HCP/ Consumer Research that may be needed on the brand
• Leading the Innovation agenda for portfolio as per the strategy
• Maintain a monthly dashboard of all Performance KPIs & HCP activations/communication. Track brand performance
• A&P spends planning
• Internal stakeholders and sales team engagement
• KOL / KBL Management

About you

Job Specifications :
Education: MBA in marketing

Experience:

• 5 – 7 years of medical marketing experience
• Varied experience in building HCP campaigns ranging from in-clinic activities to Out-clinic activations
• Preferred (but not compulsory) Experience of Pediatric specialty, Hospital Channel & Digital Marketing

About us

Danone is a world leading food company built on three business lines; Specialized Nutrition, Waters and Fresh Dairy Products. Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies

Danone is committed to create and live an inclusive & diverse environment, which will drive our growth as a business, as teams, as members of communities & as individuals. Valuing diversity is recognizing and respecting human differences and similarities. Our aim is to ensure that all employees and applicants are given equal opportunity and that our organization is representative of our consumers and society

We commit to foster an inclusive working environment where we celebrate all types of diversity, both visible and invisible, which includes age, race, gender, nationality, disability, background, education, religion, beliefs, thinking style, perspectives and sexual orientation

We believe that our differences will make the difference

For more information, please visit our website at careers.danone.com/isea