The ideal candidate will have a good understanding of the marketing mix used across the entire customer journey; ideally with experience of marketing software or meetings & events industries; success in B2B marketing; and the ability to balance strategic and tactical responsibilities. You should be both creative and analytical, able to integrate social media, digital marketing techniques, traditional physical events and corporate communications, and take the reins of delivering marketing activities to achieve good results.
Partner with regional marketing team to execute marketing plans (campaigns, live events such as webinars, seminars, networking events etc.) to help generate leads for sale team
Manage end to end execution, from taking inputs from cloud marketing team and working with program management team to get it processed.
Responsible for sales enablement ensuring the sales team is kept up to date with all marketing activities, ranging from seminars and webinars to new content and marketing campaigns
Localise webpages and collaterals such as product/solutions pages, eBooks, whitepaper, reports etc. created in the US for local country use, or support in creation of new assets as required to support local campaign needs
Write copy for paid social media ad copies related to regional events and content
Manage, measure, track, and report on marketing activities to evaluate campaign results and effectiveness across the mix
Creative thinker, team player, detail-oriented, organised, self-motivated and an effective communicator
University degree in marketing, digital, design or closely related field with at least 3 years’ experience or MBA in marketing with minimum 2 years of experience in B2B marketing in technology, software or events industry and some experience of working alongside fast-paced sales team.
Ability to manage multiple priorities with initiative and enthusiasm
Knowledge of content & digital marketing techniques for inbound marketing, and of developing outbound e-marketing nurture campaigns
Good to have
Experience with marketing software systems including email marketing (Marketo), CRM systems (Salesforce.com) a plus
Good writing skills with ideally 2+ years’ experience writing emails, blogs, social media
Experience of working in a multi-national, matrixed organisation to execute integrated marketing campaigns in partnership with local and remote sales & marketing departments.
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