Marketing
Cogniter Technologies Hiring for Opening | Digital Marketing Manager | Chandigarh | Cogniter Technologies at Chandigarh, Chandigarh Full Time
Skills
Experience in SEO On page & Off Page, keyword analysis, site audits & conversion analysis.
Experience in meta keywords searching,h1 and h2 tag, creations of sitemap.xml, robots.txt etc..
Creation of SEO strategy for websites; detailed site analysis with document tactics.
Analysis of latest algorithm changes & modification of content, links etc; development of quality keyword portfolio & link-building strategies.
Experience in SEO On page and Off Page, keyword analysis, site audit & conversion analysis.
To fully understand business objectives (e.g. leads target, profit margins & Cost per acquisition) and be able to translate this into PPC strategy and action plans
Building and handling Search & Display SEM (Pay Per Click) Accounts (Including Google, Yahoo, MSN etc.)
Keyword research, landing page optimization, bid optimization for definite results
Hands-on experience in CRO (conversion rate optimization) techniques for the project success
Uploading 1000s of keywords in across multiple regions, replicating accounts for other networks/devices.
Meeting daily budget spent target and Ensure optimal campaign performance.
Analyze Clicks and Conversion data, ad expenses and highly ROI driven. Analyzing and sending a daily report of various SEM accounts to U.S. office.
Utilize other critical feature like time scheduling, geo-targeting, bulk uploading, demographics and lists etc.
Working on desktop tools like Adwords Editor, Search Marketing Desktop, Adcenter Desktop.
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