Clarion Technologies is an IT services company providing customized software solutions to small & medium businesses globally in a broad spectrum of industries. With 20+ years of expertise in Digital Transformation, we help our customers to improve their business performance significantly. With cutting-edge technology, Agile development, and best coding practices, we are proud to offer one of the most Usable, Reliable, and Secure software solutions. We are certified as a CMMI level 3 company, Great Place to Work in 2019 & Top Software Developers in India by Clutch. -head office in Pune, India, we have two state-of-the-art delivery centers in Pune and Ahmedabad.
About The Role
We are looking for Marketing Head for our IT services business. Our world class Marketing team lays the foundation of our success by building a great brand that attracts top talent. They also ensure sales pipelines are always full with leads from international customers through demand generation campaigns with top class content marketing on digital & social media. In this high impact role, you’ll find yourself partnering with leadership across the organization and external marketing agencies to create a marketing strategy and deliver with executional excellence. If you are a pro in Branding & Content marketing and can work collaboratively to build a brand that top talent “Love to work for” and global customers “Love to work with”, this is the role for you!
Job Responsibilities
Lead, motivate and mentor the Marketing team to meet Clarion’s ambitious business objectives.
Create and deliver an employer branding strategy. Run online and on-ground campaigns to achieve this.
Run digital and social media campaigns to generate Marketing Qualified Leads from prospective global customers.
Generate customer and employee insights and integrate them into a Marketing strategy.
Create content marketing strategy and develop world-class content through in-house teams and external agencies.
Collaborate with external agencies to develop and run marketing campaigns for employer branding & demand generation.
Conduct weekly meetings with vertical heads of SEO, Social Media Marketing, Content Creation, Video Marketing, PR & On-ground marketing.
Provide marketing support to internal functions e.g., HR, Talent Acquisition, Employee Engagement, etc
Job Requirements
Primary Skills-
Marketing Strategy, Leadership, Content Marketing, Digital Marketing, Branding, Communication
Experience
12 – 18 years
Location
Pune