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Job Description
Partner with the campaigns operations teams to ensure a high degree of data quality across CRM and marketing automation systems.
Maximize usage of marketing automation (Pardot).
Manage API integrations for all marketing technology platforms.
Collaborate cross-functionally to set up integrations for advertising, analytics, email, lead routing, chat bots, and future functionality enhancements.
Assist marketing optimization team in reporting on campaign performance and revenue attribution from marketing efforts.
Work in a team to drive campaign strategy & development.
Other duties as assigned.
5+ years of experience in a high-tech B2B marketing operations/digital marketing role.
Must have experience working with Salesforce, ABM tools and technologies (Demandbase, Terminus, Bombora, Triblio, Uberflip or 6Sense), marketing automation tools (Pardot).
Salesforce and Pardot Certified.
Is highly analytical and possesses creative problem-solving skills.
A data lover through and through.
Highly collaborative, proactive, and innovative way of working.
Primary Skills
Maintain and enhance our marketing technology stack and automation activities to support increased engagement, lead generation and conversion rates.
Serve as the technical owner of the intent platform to provide a clean data source and enable insights, reporting and analytics.
Secondary Skills
Strong communication skills (written, verbal, analytical).
Highly results-oriented; able to work in a multi-task environment, managing multiple priorities while delivering results.
Partner with the campaigns operations teams to ensure a high degree of data quality across CRM and marketing automation systems.
Maximize usage of marketing automation (Pardot).
Manage API integrations for all marketing technology platforms.
Collaborate cross-functionally to set up integrations for advertising, analytics, email, lead routing, chat bots, and future functionality enhancements.
Assist marketing optimization team in reporting on campaign performance and revenue attribution from marketing efforts.
Work in a team to drive campaign strategy & development.
Other duties as assigned.
5+ years of experience in a high-tech B2B marketing operations/digital marketing role.
Must have experience working with Salesforce, ABM tools and technologies (Demandbase, Terminus, Bombora, Triblio, Uberflip or 6Sense), marketing automation tools (Pardot).
Salesforce and Pardot Certified.
Is highly analytical and possesses creative problem-solving skills.
A data lover through and through.
Highly collaborative, proactive, and innovative way of working.
Primary Skills
Maintain and enhance our marketing technology stack and automation activities to support increased engagement, lead generation and conversion rates.
Serve as the technical owner of the intent platform to provide a clean data source and enable insights, reporting and analytics.
Secondary Skills
Strong communication skills (written, verbal, analytical).
Highly results-oriented; able to work in a multi-task environment, managing multiple priorities while delivering results.
