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This role will be responsible for essential digital transformation, online marketing channels, building website traffic, digital brand presence, and driving acquisitions.
The inclement will own all aspects of demand generation marketing for India and South Asia markets.
Work closely with members of the marketing verticals in defining the digital road map, strategy, and performance marketing.
PRINCIPAL ACCOUNTABILITIES
Lead and grow the demand generation marketing function in the Cambridge South Asia marketing team. Create and own the digital initiatives to budget, timeline, and results.
Develop a deep understanding and knowledge of Cambridge’s Education, English, and Academic products rapidly.
Define and own marketing program performance against defined digital metrics, including qualified leads, CPC, CPL, etc. Develop dashboards on campaign efficiencies and ROI’s.
Deep knowledge of the Digital ecosystem. Hands-on experience in implementing and executing acquisitions via PPC, SEO, Display, Paid Social, Email Marketing, Nurture Campaigns, Video, Lead Generation, Content Syndication, Programmatic buying, Google Analytics, and other digital sources.
Strategize the mix of marketing channels for maximum optimization and conversion of leads into customers.
Define and construct Account-Based Marketing programs for high-value accounts like Group Schools using best-in-class digital strategies and dashboards.
Be data-driven to spot trends and opportunities, bring digital disruption, and influence and optimize the buyer journey.
Develop digital marketing programs and initiatives for Cambridge’s Community Management project
e-commerce projects and online innovations.
Be proficient in Salesforce or equivalent platform. Champion the digital lead management and conversion processes. Champion a zero-lead loss policy and monitor lead scoring across all funnel stages to uncover opportunities for optimization.
Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
Design and implement marketing automation programs across Cambridge’s digital channels (website, email, social media, etc.) to drive brand awareness, intent, buyer journeys, and conversions.
Deep knowledge of the Digital ecosystem, including hands-on experience with Paid Social, Display, Video, UAC, PPC / Paid Search, Programmatic buying, Google Analytics, and dashboarding.
Additional Duties
Perform any other duties that may be expected of you by your line Manager.
KNOWLEDGE
Bachelor’s in computer science or Equivalent from a reputed university with additional Digital Marketing qualifications.
12+ years of solid relevant experience as a Manager .
Executed high-volume digital and demand generation programs through rapid growth in B2B and B2C. B2G experience will be a definite plus.
